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lorisa


My name is Lisa and I built my personal brand on someone else’s dime. And you can do it, too. Branded employees sometimes get a bad rap for being time-wasting job hoppers, but the truth is forming a strong personal brand while working for someone else… Read more
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I could debunk SEO myths all day. In this article, I choose 8 of the ones I tend to hear about often on forums, blogs and at conferences. See if you agree that they're myths! Read more
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Search Engine Land's Matt McGee shows us a bunch of very specific search engines that I bet you never heard about. Want to identify unknown pills or find discountinued soda? These engines will help with those searches and a whole bunch of other crazy… Read more
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This is a great chock-full-of-goodness interview with Joanna on Twitter, social media, PPC, SEO, and more. Worth a read. Read more
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An amusing and snarktastic "How To Guide" highlighting the some of the most fantastically absurd approaches to Online Reputation Management.  They're funny because they're real-world examples and I bet you'll be able to think of at least one company… Read more
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The reason you need to keep SEO front and center during this time is twofold: so that you do not lose your previous traffic, but also so that you can gain additional targeted search engine visitors when the new site goes live. Here are 6 SEO redesign… Read more
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Lisa barone writes, "Wow. I’d personally like to welcome Seth Godin to the world of brandjacking and hostage taking. I didn’t know you had it in you." Read more
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After 5 days and counting Twitter has still failed to address an issue which has crippled many Twitter users due to a loss of all followers and those they were following.  Even though numerous complaints have been filed in their support forums, and the… Read more
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Do you need lots of content for the search crawler to love you? Why do you actually need content? Read more
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Lisa Barone discusses the importance of good, quality writing in creating conversions and a good user experience at your site. Read more
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It may be bad form to submit your own stuff, but I dont care - this is a post I want the SEO community to read.Short view: I am not a special SEO and no, I am NOT a rockstar. We cant all be rockstars. Read more
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Lisa Barone wraps up liveblogging another conference - this time Affiliate Summit East 09. If you weren't able to make it, you'll find full coverage of 12 of the most popular sessions here! Read more
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The complete manual to using Raven Internet Marketing Tools. Raven is the most complete online marketing toolset in the market. From link building to social media monitoring, this toolset will improve the efficiency and effectiveness of your online… Read more
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With the help of the team at Majestic SEO, Gab Goldenberg put some 70+ hours into researching backlinks and competiveness within a variety of markets. His scientific approach and methodology are clearly presented and his findings fully explained.… Read more
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I have never reported a competitor, never will and believe heavily in karma and that you should do unto others as you would have them do unto you. Quite a few folks in the audience clapped loudly, quite a few looked at me and rolled their eyes. It’s… Read more
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Big brands that aren't using Social Media are missing the point, ignoring their customers, and pissing people off. They need to wake up and face the music. Read more
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Page title is the most visible but not the only element which can make your page listing stand out in SERPs. Your page search listing description is another one and it should never be underestimated. Read more
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From Jill Whalen: With the latest brouhaha over PageRank sculpting, the boondoggle nature of many techniques that pass for SEO has become clearer than ever. A “boondoggle” is defined at Wordnet as “work of little or no value done merely to look… Read more
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Gab Goldenberg weighs in on the Chris Anderson/Malcolm Gladwell FREE controversy responding to a comment by Seth Godin about where journalism, and editing, might be headed.

"I’m a great fan of Seth Godin...but a risk that is always… Read more
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Now there are reports coming in from some Chinese Diggers... Read more
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SNIP - The problems of geolocation and international SEO are many and varied however, so in this post I’m going to focus on how to scale a business across multiple languages and countries in an SEO friendly manner. The important thing is to make… Read more
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"Explore blog comments and discuss what can be done to turn them into real conversations... Via the Internet, you clearly have access to a huge inventory of information and knowledge. However that is not the most amazing aspect of the Internet. More… Read more
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The main aspect to this update was to introduce a new ‘Dupe Detection’ system that users have been screaming for. Like some of the recent changes Digg has rolled out, this seems to be another really useful change that will only make the submission… Read more
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"I want to discuss what I’ve realized is my bias against traditional PR and marketing- in an open-minded way, as one who understands those things still have value- and also discuss the divide between digital and traditional marketing, as well as web… Read more
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Brian Carter shares his 6 spheres of SMM diagram, which he says "gives you a map of how to get prospects to take action no matter where they’re at, and no matter what Internet marketing channel you use." Read more
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