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What if the whole web was social ...not just websites?  In real life we can be social without going to a destination.  We can be social anywhere.  This is not the case when it comes to the Internet.  What if, however, Google has been working behind… Read more
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How do you go from being a good SEOer to being a great SEOer? Paul lays out the four core things that all great search optimizers have. Read more
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The vast majority of us, as SEOers, are still stuck in 2006 when it comes to our SEO practices. We’ve generally ignored that they’ve built countermeasures to our SEO tactics. As producers of real content have slowly moved up in the results, system… Read more
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Michael Martinez
"There seems to be a growing misperception in the industry that I must have parted with Rand Fishkin on bad terms or something in 2006 after blogging for SEOmoz for almost a year. Nothing could be farther from the truth, and after… Read more
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After six months of testing, Google has formally rolled out Knol, a service designed to let people create pages of knowledge on any topic they choose. Read more
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Google trends is displaying a swastika as #3 on Google trends. Is this some sort of spam trick or what? Read more
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It takes a lot to get me giddy as a little girl. However, Google’s new keyword tool update has brought out the data freak in me.

Yahoo clearly hasn’t "gotten" the value of befriending the SEM community. Read more
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Googlebot indexes pages, right? Pages have unique URLs, right, and unique title tags? How many full-Flash websites do you see where the URL changes as you navigate from section to section?

So what is Google going to index?
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Dan Perry writes "Dave Pasternack wrote a MediaPost column today that outlines his opinion of why the “In-House vs. outsourced SEM” debate is ridiculous. It’s not surprising that he’s taking the side of agency, because that’s where his… Read more
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An interesting rebuttal to Dave Pasternack’s dressing down of in-house SEMs. Recently, Pasternack published an article dismissing the contributions and benefits to in-house SEM. Here is the other side of the coin. Read more
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How to do content match marketing effectively. It’s not as simple as copy and paste from search. 4 easy steps to get started. Read more
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This guy makes a compelling case for what really determines Ad Rank. Interesting theory to say the least. Definitely makes sense. Read more
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This morning I reported at the Search Engine Roundtable that several webmasters began noticing three values being displayed under some AdWords ads that might reveal some details on how Google may rank AdWords ads. The scores include the "Pscore,"… Read more
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Real life example discussing the relationship and often times disconnect between advertising and search engine marketing. Read more
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If you’ve ever setup a Google AdWords account and noticed that the Minimum CPC (cost-per-click) for most of your keywords started around $1, $5, or $10 from the get-go, you may be experiencing a quality score issue around your “Visible URL”. This… Read more
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According to a recent Editor & Publisher article, putting the same keywords in your meta tags 500 times is a way to garner additional search traffic. Read more
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It’s important for people to understand how vital it is to get their Google AdWords right from the start ...especially with Campaigns getting high impressions right out of the gate. I low CTR can tank you account within days. Read more
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There has been a lot of news and blog buzz this week about PageRank changes at Google. Everybody’s PageRank bar is a little less green and mass hysteria has ensued. I can’t say I blame anyone for this, as there is a lot of misinformation about… Read more
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Did you know there’s a Sphinn facebook group? Right now there’s 155 members including Danny, Vanessa, Tamar and a lot of other respected peeps. What’s holding u back?

Name - You Sphinn Me Right Round Read more
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Poor Mark has been under the weather... Delusion? Read more
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Did you ever revamp a site? If so, possibly you suffer from an often overlooked search engine penalty: redirect chains deindex or at least downrank your stuff. Do a sanity check now! Read more
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As search bloggers, are we doing enough of that? Are we going out and finding the rare pieces or are we relying too heavily on the A-listers? Do you leave your feed reader and hunt for new voices or do you just spend your entire day in there? Read more
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How to build a StumbleUpon profile that actually increases traffic to your web site Read more
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According to Slashdot Developers Admit that WordPress 2.3 Spies On Users. After reading their article and the discussion on Google Groups it doesn’t seem to be that big of a deal. I’m curious what your thoughts are. Read more
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Last week I saw a post about some users frustration in terms of importing a Google campaign into Yahoo. I put together a quick walk-through which I hope helps. Read more
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