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The similarities between a political campaign and a social media marketing campaign Read more
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How Disney used MySpace to successfully market its move Step Up 2 the Streets Read more
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My latest Search Engine Land article:
"Fall is the time of year when we start to look at where search marketing is heading. Looking at the latest search marketing conference agendas, articles, and online news in the SEM space, it certainly appears… Read more
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Cool post by Li Evans showcasing many of our most popular posts and articles. Read more
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The first in my multi-part step-by-step series at TalentZoo on exactly how to optimize your website to gain more targeted traffic and conversions.

This article focuses on the very first step in your SEO process – hunting for the keyword… Read more
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My latest SEL article:

Pretend you don’t know anything about what your company offers and you stumbled onto it somehow. Can you tell immediately what it’s all about? Can the search engines? Do this exercise with each inner page of… Read more
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In reviewing the "What’s New" posts here at Sphinn this weekend, I was hoping to catch up with some interesting SEO/SEM articles I may have missed during the week. I really wanted to Sphinn some good stuff.

Unfortunately, the good… Read more
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This rocks. I’ve long wanted an automatic way for Google Analytics to show my most popular posts. This article gives a roundabout way to do just that. I’ll have to try it. But I wish Google Analytics just had a widget that did it. Read more
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Paid search. In rap video. Seriously. And good. Read more
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A webmaster’s work is never done. What may have worked a few years ago when could be outdated today, so it’s important to constantly improve your Web site. However, a massive overhaul is just too much work to undertake at one time. Instead,… Read more
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When putting together a social media campaign, you should consider many different things before you actually submit your content. You need to think about creating good social media accounts, quality content, and which social media site to submit to. Read more
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Today, social news web site, Mixx, announced new features to their service that will help them break news faster by getting big news stories promoted to the home page in a timely fashion. On the Mixx blog post about the changes, they point out that… Read more
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Chris Garrett makes a strong case for corporate blogging: "Before taking on a tactic, any business needs to know what the Return on Investment (ROI) will be. There are three areas where blogs provide a return. Attraction, Stickiness and Conversion. Each… Read more
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We’ve seen some recent behavior in Google AdWords markets where a new ad campaign immediately gets a quality score rating that forces minimum bids into the $5 range. Read more
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