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rishilakhani


Google @steverubel is dead - If you work at a PR firm and don't understand SEO then it's dead.. trust me i work at a PR firm.. (no comment) Read more
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Please read the latest post on our Sphinn blog about a new emphasis on enforcing existing guidelines, and asking Sphinn users to be more careful about the content that gets submitted, shared, and voted up. I'll try to keep an eye on comments during the… Read more
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An excellent guide for the many of us who make money online and those who aspire to. Read more
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Kim gives some pretty spot on amazing advice for helping your site convert better.  Take the time to read this if you own a site that needs a little work on conversion. Read more
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Heads up to all Sphinn users about an update to our Sphinn Guidelines. We've added text that addresses attack/shame stories that are submitted to Sphinn. Please read the blog post and, if needed, re-read the Sphinn Guidelines in general. Thanks! Read more
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A very useful and instantly actionable post on how to use Google Analytics to easily understand what's working on your site, and what isn't. Read more
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This infographic shows how the game of link building should be played... Read more
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Great breakdown by Nicola Stott. Yes, anchor text is important, but we are also over emphasizing the importance. Read more
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The link building interview is back. In prior years, I’ve gotten together some of the best minds in link building and asked them to answer some questions about link development.  It’s been more than two years since the most recent one, so I decided… Read more
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I was going to write this article right after SMX Advanced, but instead of settling, the dust has actually kicked up big time but since this is a holiday weekend, I figured it’s time to write up the one on one conversation I had with Bruce Clay… Read more
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that it is. Read Aaron Wall's clear-sighted analysis of the situation. Read more
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Google's mantra "creating compelling content that attracts natural links by itself is all you need to do to rank" debunked by Graywolf's SEO blog. Read more
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Be a good client and SEOptimise's Tad Chef will give you a cookie! w00t. Seriously though, this will create smooth relationships with the agency from the get-go! Read more
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If you've ever worked with a big brand (or tried to) for SEO, you'll recognize everything in this "right on the mark" post from Rishi Lakhani.

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Another look at some claims that Mr. Calacanis made concerning his "human powered search", and the increasingly odd defenses being given by the head of the Google web spam team for allowing his site to continue to prosper. Read more
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Experienced SEOs know not to do these things. Unfortunately, there are plenty who still need the message. Read more
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On the "So You Want to Test SEO?" panel at this year's SMX Advanced Seattle, Branko Rihtman from SEO Scientist presented some spiffy looking ranking charts, measuring positioning by keyword, over time. A few people asked me how exactly you make a chart… Read more
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This is the People Media Movement. The campaign aims to eradicate technological barriers posed by digital networks that stop brands from communicating with their target communities. We move to facilitate such communication through education on the uses… Read more
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An important post by UK online marketing veteran Rishi Lakhani (@rishil).  Why is it that we as an industry don't command the kinds of budgets other marketing channels do? Why are we often subject to the whims of CEOs and boards who say "we need to… Read more
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As the post says, we've started developing ideas for the next upgrade/version of Sphinn, and we'll be looking for your input. Please do read the blog post and start thinking about things you'd like to see in the future here on Sphinn. Read more
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A look at how PubSubHubbub works, why it's awesome and how you can set up your own hub using Wordpress. Read more
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I polled 9 of my professional SEO and social media colleagues for their insights of key SEO tactics and strategies that we should be addressing in our small businesses. Read more
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Google News can really be a great traffic driver. Now Google News is also integrated in Universal Search it gets even more interesting to get your content out there. How about getting your video content in Google News? Read more
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A very thorough statistical analysis of Google WMT data (hey, it's all we got, so lets put inacurracies to one side for now) segmenting keywords by brand keywords, intent keywords and research keywords.  The results show some very interesting trends… Read more
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Nice little writeup showing how Google is connecting the wrong keywords together due to their acronyms.  For example, the "G*y Business Association" is ranking for "Game Boy Advance" queries because both are associated with the acronym "GBA".  As… Read more
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