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searchengineman


Change to the appearance of search ad display URLs - Inside AdWords
Avatar Story Found By: searchengineman 398 Days ago
News Source: http://adwords.blogspot.com
Category: PPC
I don't know about you..But I'm a little annoyed, about yesterdays announcement by Inside Adwords-  Some of your Display URL's appear more elegant when You can CAPITALIZE -in Adwords Example: TorontoOrders - now becomes torontoorders  under these… Read more
Conversion Optimization is the new Black
Avatar Story Found By: paisley 546 Days ago
News Source: http://searchmarketingwisdom.com
Category: SEO
That’s really what our mission is or should be in the search industry.  To make clients more money.  Whether they monetize leads after someone fills out a lead generation form, they monetize leads after someone signs up to attend an event, or they… Read more
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Improving Conversions, CTR and Quality Score - An In Depth Review Of AdWords Ad Sitelinks
Avatar Story Found By: DaveDavis 573 Days ago
News Source: http://www.redflymarketing.com
Category: PPC
A new and overlooked way to increase conversion rates and CTR (and by proxy improve your AdWords quality score). Fantastic, in depth article on AdWords Ad Sitelinks, how to set them up as well as use cases. An amazing first post from the latest member… Read more
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Online Marketing Still A Faith Based Initiative. Why? What's The Fix?
Avatar Story Found By: searchengineman 615 Days ago
News Source: http://www.kaushik.net
Category: SEM
-If there is a Gettysburg Address for Analytics this is the one- Too bad there was no video of this speech (Toronto), Avinash lets the HIPPO's (Leaders and Goverment Officials) scolding them for bad marketing that is costing companies millions of… Read more
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Google TV; it's all about the data
Avatar Story Found By: theGypsy 630 Days ago
News Source: http://www.huomah.com
Category: Vertical Search
What did I tell ya? All about the GTV today - SNIP - Google just never stops freaking/creeping me out. Sure, as a geek some of the tech is deffo interesting, but as a human being, it's often disconcerting. A while back I started collecting some patents… Read more
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No1 Ranking Lost 87% Value In Last Month...and It’s Still No1
Avatar Story Found By: jaamit 634 Days ago
News Source: http://www.hobo-web.co.uk
Category: SEO
An extremely important (in my view) analysis of the so-called 'MayDay update' by Shaun (Hobo) - looks at an example of a long tail keyword that is still at #1 but has lost 87.5% of its traffic since the 'update'!  Is Google's new SERP layout getting… Read more
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How to Build Your Brand Working For Someone Else
Avatar Story Found By: paulaspeak 629 Days ago
News Source: http://www.bruceclay.com
Category: Social Media
My name is Lisa and I built my personal brand on someone else’s dime. And you can do it, too. Branded employees sometimes get a bad rap for being time-wasting job hoppers, but the truth is forming a strong personal brand while working for someone else… Read more
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How to Build the Initial List of Your Top Competitors
Avatar Story Found By: annie7 658 Days ago
News Source: http://www.searchenginepeople.com
Category: SEO
The first step of your competitor research: know who (you are going) to compete with. This post will try to help. Read more
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Twitter to Deploy Advertising Service in Bid to Monetise Platform
Avatar Story Found By: zigojacko 671 Days ago
News Source: http://www.clubnetsearchmarketing.co.uk
Category: PPC
Twitter are set to launch it’s newly announced advertising platform on Tuesday afternoon in it’s bid to monetise the micro-blogging network. In what will be it’s first answer to the increasingly asked question of how the company can transform… Read more
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Google re-ranking and personalized search study
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Moderator Story Found By: Sebastian 756 Days ago
News Source: http://www.huomah.com
Category: SEO
Dave Harry: Once upon a time me and a few cohorts wondered about just what levels of flux there were in the Google SERPs. Has personalized search really changed the consistency of rankings? ...Lots of analysis... Conclusion: We shouldn’t be changing… Read more
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6 Super Tips for Creating a Natural Backlink Profile
Avatar Story Found By: oldschool 753 Days ago
News Source: http://www.searchenginejournal.com
Category: Link Building
Melanie Nathan shares insights on how to architect a link building campaign that models natural link building. Read more
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Getting Links from the Top 50 Domains
Avatar Story Found By: rjonesy 763 Days ago
News Source: http://www.thegooglecache.com
Category: SEO
With SEOMoz releasing their top 500 link-receiving domains, I thought it would be interesting to compile a list of ways you can acquire links from the top 50 or so of those domains. Tread lightly though, as there are some pretty black-hat strategies… Read more
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Using Real-Time Analytics to Incubate Viral Campaigns
Avatar Story Found By: rjonesy 760 Days ago
News Source: http://www.thegooglecache.com
Category: Social Media
Google Analytics and Server-Side Analytics programs tend to update daily, leaving you behind the curve on social media promotions that can fizz out in the first few hours of launch without close attention. Here are 3 examples of solutions using free… Read more
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Bulk Backlink Checker
Avatar Story Found By: Receptional 756 Days ago
News Source: http://blog.majesticseo.com
Category: Link Building
MajesticSEO have built a new tool that allows you to use its data to get backlink counts (and domain backlink counts) in bulk and export to CSV. Read more
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Google Transfers AdWords Account from Consultant to Client in Dispute
Avatar Story Found By: gonemental 756 Days ago
News Source: http://www.seroundtable.com
Category: PPC
You are an Google AdWords professional that sets up campaigns and manages those search ad campaigns for your clients. This is a pretty big business these days. But what if your client doesn't pay you for your work? You stop maintaining his account, right? Read more
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How To Set Up The Ultimate Listening Station Using Google Reader
Avatar Story Found By: calsheimer 755 Days ago
News Source: http://www.colinalsheimer.com
Category: Social Media
People are talking about your business online, are you listening?  Learn how to set up an effective (and free) brand monitoring tool using Google Reader and targeted RSS feeds. Read more
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When Internet Tools Fail & What We Can Learn From Chimpanzees
Avatar Story Found By: searchengineman 759 Days ago
News Source: http://www.searchlinqs.com
Category: Social Media
Opinion - Technology Fail - Why it happens and how to get your HIPPO as part of the solution not the problem. Read more
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UK proposal gives copyright immunity to Google
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Moderator Story Found By: graywolf 761 Days ago
News Source: http://thehill.com
Category: Searching
A proposed amendment to a UK bill would give Google and other search engines immunity from copyright claims, basically giving Google permission to copy anything it pleases. Read more
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If You Are Ignoring Session-Based Broad Match, You Are Losing Money
Avatar Story Found By: slivengood 761 Days ago
News Source: http://www.clixmarketing.com
Category: PPC
Google claims that their session-based broad match option allows for greater ad reach to searchers using long-tail keywords.  However, this post shows that the session-based option usually drives irrelevant traffic that could be driving up your PPC… Read more
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Google Just Says No To China: Ending Censorship, Due To Gmail Attack
Avatar Story Found By: NickWilsdon 761 Days ago
News Source: http://searchengineland.com
Category: Other Internet Marketing
Danny gives a summary of the Google/China situation. This is shaping up to be a massive story in international search, especially considering that China is hyped to be the center of the next Internet age. Read more
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Google and China: Maybe They Can’t Get Along
Avatar Story Found By: searchengineman 761 Days ago
News Source: http://www.marketingpilgrim.com
Category: Searching
Google takes aim at China, threatens to pull out of China.  For Official Text: Google’s official blog gives an overview in the first paragraph of the post that is both informative and scary.… Read more
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7 Overlooked Sources of Keyword Data
Avatar Story Found By: netgeek06 763 Days ago
News Source: http://www.searchenginejournal.com
Category: SEO
Keyword Research is an obvious first step in researching a niche for yourself or for a client. Keywords, and their results, make up the terrain of search marketing – and knowing the terrain (and who else is playing in it) helps us navigate up the… Read more
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New Contact Form Extensions Beta from Google – Super Cool
Avatar Story Found By: JohnLee 768 Days ago
News Source: http://www.ppchero.com
Category: PPC
The gist of the beta is if you’re running a PPC ad in Google, and you’re in the top position, you can click on a plus sign next to a call to action (the name you give your contact form) and Google will drop down your contact form to be submitted… Read more
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5 Google Wave Search Tips for Research, Trends & Tracking
Avatar Story Found By: Vaidyanathan 776 Days ago
News Source: http://www.searchenginejournal.com
Category: SEM
Google Wave was officially launched in beta a couple of weeks ago and already plenty of people realize its potential usefulness. This post is about using Google Wave for finding discussions related to your topic to gather more information, get inspired… Read more
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