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seoshankar


Interview with Gillian in Search Marketing Summit India
Interview with Gillian in Search Marketing Summit India http://shankarsoma.wordpress.com/2011/02/16/seoshankar-interview-with-gillian-in-search-marketing-summit-india/ Read more
SEO Add-ons for Mozilla Firefox
Do you use SEO add-ons for Firefox? What are your favorite ones? If you could only use one Firefox SEO tool, which one would it be?SEO Doctor – Allows easy SEO diagnosis and problem solving for webmasters. a… Read more
The Social Marketing Conference
First time in India brightest minds from across the world came together to network, learn and share their knowledge and expertise at the first Search Marketing Summit in Bangalore, India. International search marketing leaders will share advanced tips… Read more
Google AdWords Keyword Tool Study
Google AdWords: Keyword Tool This tool does is give you a laundry list of keywords that Google believes are relevant to whatever keyword or phrase you entered into the tool. Why do these keywords matter? Read more
What a great way is this new feature to build relationship. We all know the power of building personal relationship with our existing customers. New and potential customers. Use Google Places to build relationships. If you see your existing customers… Read more
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Good reinder:  the truth is you can’t always assume your PR agency is pushing your business in the right direction. That’s why it’s important to reevaluate their performance on a regular basis. If you see any of these signs, it may be time to… Read more
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A very detailed, thorough and bookmark-worthy guide on local search engine optimization. Read more
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Social media is evolving everyday and it seems its not enough to post your thoughts, feelings and favorite links anymore.  Now we want to know where you are at while sharing your thoughts Read more
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Pop-up ads are not good for website image and do not work for advertisers. But don’t just take my word for it; there are Many reports that show pop-ups are just about the worst thing you can get involved with. Read more
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The hardest part of starting an affiliate website is the idea, the hardest part of a paper is the introduction; everything is more difficult in the beginning. The same is true when starting a paid search management business. Read more
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Purple prose is a lovely name given to the style of writing that tends to be so extravagantly worded that you really have very little idea of what’s actually being said. I, myself, am very, very guilty of writing in this manner. I have The Smiths,… Read more
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Google is definitely reaching new heights with their mobile ventures. Search Engine Land reported this week that Google is to introduce Click-to-Call (billing) in Ads on Mobile Devices. It will work much like the clicks to a website, except a click will… Read more
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And you wonder what could you be possibly doing wrong? Why is the deal running not so smoothly, where in fact you’re doing everything that you promised to do. How can you re-establish rapport with your client especially when your SEO deal is still… Read more
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Rand Fishkin tackles some of the recent trends we've been observing from the engines and talk about his personal perception of what's to come over the next 12 months. Read more
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Parameters we are almost sure (with different level of confidence) to be included in the algorithm (for your convenience I linked some of them to our previous discussions on the topic) Read more
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The Internet is changing rapidly. What seemed to work fine only a few months ago, can now have no effect at all. Thus the skills of an SEO expert cannot be limited to tactics which proved to work for years. Continuous learning and modifying your… Read more
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Advanced Filtering in Google Analytics simplifies narrowing down data in the reports table by allowing threshold filters to be created. Instead of creating standard profile filters or weeding through rows and rows of data, Advanced Filters can be… Read more
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Testing your ad copy and your landing pages can significantly improve your paid search efforts. Of course, building a solid keyword base, creating an optimized account structure, and executing a well-planned bid management strategy are also crucial.… Read more
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The process of SEO is not easy to tackle, largely because so many pieces of a site factor into the final results. Elevating a site that writers on the web are unlikely to link to is as deadly as creating a tremendous website that no one will see. SEO is… Read more
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First things first, let me say that although I am an SEO guy I love social media to bits and have been involved with various sm sites for some time now. This post has been sitting on my to do list and at last I have found time to rank my top ten… Read more
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Marketing Effectiveness - Quality how vendors get market to the destination for optimizing their expenditure to gain effects for the both short and long-term basis

Dimensions of Market Effectiveness:

Corporate – Company that… Read more
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