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"First things first. No matter what we’d like to believe, there is no such thing as the perfect pitch. One person’s spam is often another person’s breakfast."

Key points to consider when pitching bloggers as well as… Read more
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The same tools that can be used to spread something sensationally false can also be used for the dissemination of accurate information as well. In my opinion, we should proactively address issues of SEM ethics and integrity before others make that… Read more
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A lot of high-end web designers use the concept of an all-in-one Flash-based "device" that’s used to play any and all clips on a website. The problem is that they usually don’t play nice with video search engines - a big deal these days. Read more
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Finding a real good SEO expert to handle all of your website needs can often be a tough task. Having interviewed many, these are a solid list of 10 questions to make sure your potential SEO knows. Read more
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Sounds like a job for media librarians who catalog (with metadata) video, audio and other multimedia material each day.

Remember, a movie like The Breakfast Club and tens of thousands more have been cataloged by many libraries and can be… Read more
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Do people search "SEO" or "search engine optimization", "B2B" or "business to business"? Here’s a quick look at how measuring ad impressions via PPC can lead to a better defined SEO keyword strategy, presented by Andy (or is it "Andrew"?) Komack. Read more
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For the short term, it appears that Google has had the last laugh. Read this wacky index switcheroo case study from CapeCodSEO. Read more
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No one gives out a free pass to success in any market, including social media - but if you spend the time to learn, contribute and invest in the communities as well as network with people that share the same interests, you’re much more likely to… Read more
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FTA: We were absolutely stunned (although not entirely surprised) to find out that Google is slowly testing FREE Bid Management Technology within select Google Adwords accounts. Read more
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There are many similarities that can be drawn from the competitive nature of professional sports and the world of search engine optimization, particularly for the most competitive keyword rankings and profitable online industries. Here are some thoughts… Read more
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Social media interview with Cameron Olthuis. Cameron talks about what social media tactics work and which ones he feel are a waste of time. Read more
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Does SEO really take a lot of time? Yep, and that calls for a lot of caffeine. For the past 2 years, Andy’s been meaning to take all of the Diet Coke cans out of the office. After procrastinating for so long, it just became a joke... Read more
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