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It seems the "elite" mods and company have finally taken Sphinn away from the community. I saw it coming last fall when select articles were removed despite genuine community support, recently when unfavorable comments were deleted by mods with no… Read more
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The relationship between bounce rates and SEO have been discussed at Sphinn and elsewhere lately. This post brings together 9 major objections to linking SEO and bounce rates, and refutes 8 of those 9 objections. Read more
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Aside from the daily grind at Fuel Interactive, I’m [Pete Dimaio] a powerhouse dad blogger who’s used to seeing big two-digit numbers of visitors on my blog, www.therogueparent.com. Like most site owners, I imagined the day my site would cross… Read more
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An article on a new scamnming technique exposed this month in the Daily Mirror. Read more
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If you rely only on Google rankings, you’ll miss what is really important. That’s relevant website traffic, conversions and improved bottom-line results. Read more
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Ann Smarty come up with yet another good resource. This time on Free keyword research tool. The list is very comprehensive and looks promising! Read more
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I’ve [Virginia Nussey] heard from a number of superstar SEOs that experimentation is the cornerstone of successful search engine marketing. Considering the competitive nature of this field, the results of such testing are often held close to the… Read more
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6 days in Chicago, the first time for me being in the windy city, the first time that I went to a big SEO conference, the first time that I freeze my butt off anywhere I go. Read more
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The 7 Reasons why you should do it: New Audience, More RSS Subscribers, Win-Win Situation, Networking Fresh Perspective, Different Social Networks and Reach, Link Building Read more
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There are many benefits to publishing a business blog and improved search engine visibility is one of the most popular. It’s pretty common advice to hear: start a blog and the fresh content will attract links, improving your search results. Such… Read more
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"The “Gotcha” headline on a Sun front-page splash about the sinking of the General Belgrano is one of the most famous, or infamous depending on your taste, in the history of British journalism. Yet no web producer with any experience would consider… Read more
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Post stands by itself (valid, good stuff; balanced) but another key part I liked is: "I think what is the most troubling is how the SEO industry, generally speaking, seems to not only slowly begin to see the evolution of SEO, but makes bold statements… Read more
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Possible the most profound blog on Google PPC ever! Read more
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Are you the kind of Joe that doesn’t do typo SEO? Or are you a typo Jane who goes for the pain? SEO expert Stoney deGeyter offers his views and alternative methods on using typos in SEO. Read more
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What are the criteria for making money?

Quite simply; keywords. If your business is selling or advertising a coffee product, it would stand to reason that the keywords you need to choose will be line with that. Read more
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Whether you’re looking to improve the amount of traffic you receive from search engines or are just starting an SEO campaign, choosing the right mix of targeted keywords is important. Read more
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from the article:
Sphinn was launched on July 11, 2007 by Danny Sullivan as a way for people in the search marketing community to connect, network and share news stories about the industry that they thought others would find interesting.
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Cool article discussing the distinction between "Readers" and "Searchers", and what each means to your revenue stream. Read more
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A handy list identifying the various types of clients you may run into. Extremely official and scientific...and funny as hell. Read more
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Good basic overview on why PPC and SEO can work together. Read more
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Shimon Sandler makes a case that SEO is a better choice over PPC when it comes to the allocation of limited search marketing budgets in the long run.

What do you think? Agree - Disagree? Why?

With the tougher economic times now… Read more
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With 5% market saturation in the smartphone market, the iPhone has come a long way in the 2 years since its inception. And with nearly 2 years before a suitable competitor has been able to enter the marketplace, Apple has found itself in a position… Read more
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A good informative article on cloaking and it’s consequences. Read more
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With every tweak and change that comes to Google, it seems there’s a new round of questions and blog posts and hand-wringing that follows the same old formula ... Read more
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SEO, or search engine optimization, is far from being a new method of online marketing. As long as search engines have indexed pages there have been Webmasters and marketers attempting to optimize their pages in order to appear higher in the search… Read more
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