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tchale


Kevin Ryan was gracious enough to break away from his busy pre-SES conference schedule to answer a few questions for me. Read more
Comment2 Comments  
Hmmm......

After reading the initial announcement and subsequent reports I am still not sure on the impact of these changes.

Mainly, how these changes improve the transparency and granularity of Quality Score for ongoing… Read more
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When is an AdWords accounts historical Quality Score so poor that it is mortally wounded? Read more
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At long last, Google owns DoubleClick. In doing so, the company has done something else that many people would have never believed possible. Become an SEO. That’s right -- Google’s in the SEO business now, selling services through… Read more
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What is on your checklist for the ideal AdWords/PPC agency-client relationship? Read more
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Rimm-Kaufmann shares some excellent advice about building and managing huge keyword lists. It really is "all in the bidding". From the article: "Getting tail bids wrong en masse is suicide." Read more
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