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Basic tips for changing the default Adwords campaign settings in order to enhance CTR and ROI. Why doesn’t Google use these as defaults?? Read more
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Great article on what is important to decision makers (CMO) in retaining a new online marketing agency. Excellent list of questions that you should ask if you are hiring this kind of company and you should be able to answer if you do this kind of work. Read more
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This is a misconception of ad agencies and clients who have done more media placement than pay per click. In media placement, you place your ad somewhere for a set fee, and that’s it. We can make analogies between that and pay per click, but it’s… Read more
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C’mon Google, do you really want me to use phrase matching for everything? You are going to get a lot less of my Client’s $$. Please, please FIX IT! Read more
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