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6 Brand New Keywords Earning Google Over £1 Million
Avatar Story Found By: RobWeatherhead 647 Days ago
News Source: http://www.latitudegroup.com
Category: PPC
One of the great things for Google is that whatever happens with these trends, it will always be set to benefit. As searches for one product decline, at the same time they rise for another, and whilst large scale market changes are going to affect their… Read more
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Microsoft and Yahoo!: Katie and Peter or Posh and Becks?
Avatar Story Found By: smithyd 929 Days ago
News Source: http://www.latitudegroup.com
Category: PPC
So the will they? Won’t they? relationship between Microsoft and Yahoo! has dragged on like an Eastenders omnibus. However, the deal has finally been announced this afternoon. So, what does this mean to the search industry? Read more
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What is the next Twitter?
Avatar Story Found By: davefreeman 948 Days ago
News Source: http://www.latitudegroup.com
Category: SEM
So, as Moore’s idea diffusion curve dictates Twitter is reaching the early and late majorities. Like Bebo, Myspace, YouTube and Facebook before them Twitter is reaching its maturity. We see the celebrity and mass market adoption of the media booming.… Read more
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Last Click vs First Click and Conversion Attribution
Avatar Story Found By: davefreeman 950 Days ago
News Source: http://www.i-optimise.com
Category: SEO
There has historically been a lack focus, knowledge and tools around conversion attribution, but from a personal perspective I always found analysing this information incredibly useful to assess how each channel is performing. This data can then be… Read more
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The History of Search
Avatar Story Found By: HaggiWaggi 961 Days ago
News Source: http://www.latitudegroup.com
Category: SEM
In the late 90’s we witnessed a knowledge, communication and connection revolution. The “internet boom” saw the creation of some of the largest businesses today. This brought unimaginable innovation and creativity. Old markets were re-energised… Read more
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Common Tag: as useless as Meta Keywords?
Avatar Story Found By: robwatts 968 Days ago
News Source: http://www.latitudegroup.com
Category: SEM
James talks common tags and meta tags and draws an unsurprising conclusion.. Read more
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Kenshoo Makes PPC Complexities Easier to Manage
Avatar Story Found By: TheeSocrFreak 970 Days ago
News Source: http://www.searchenginejournal.com
Category: SEM
What Kenshoo does exceptionally well, compared to the competition:

* Get your ecommerce data into their system
* Help you restructure existing account complexity into tighter ad group structures
* Attribute conversions to… Read more
 Comment4 Comments  
Joining the SEO and PPC dots
Avatar Story Found By: robwatts 969 Days ago
News Source: http://econsultancy.com
Category: SEO
Running PPC and SEO campaigns in isolation from each other often means many learnings and advanced SEM tactics and techniques are being missed. This post looks at some of the ways your PPC campaign can inform your SEO strategy and vice-versa. Read more
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Bing: It isn’t a game changer, but…
Avatar Story Found By: robwatts 990 Days ago
News Source: http://www.latitudegroup.com
Category: SEM
Microsoft’s search engine Bing, announced today, is certainly different; it does things in new ways and brings a fresh approach to search. Whether this will create a seismic shift of users from that search monolith Google is another story and only… Read more
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SEO is nothing without conversion optimisation | I-Optimise
Avatar Story Found By: robwatts 1007 Days ago
News Source: http://www.i-optimise.com
Category: Analytics
Are you driving traffic to the most relevant pages on your site? If you’re not directing your organic traffic to the most relevant pages then get your SEO or SEO company to get the best possible pages ranking. If the same is true for you PPC… Read more
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A Chat With Yahoo!’s New CEO and the Real Insights From Google’s Earnings Call
Avatar Story Found By: robwatts 1031 Days ago
News Source: http://www.latitudegroup.com
Category: SEM
"I had the fortune of meeting Yahoo’s new CEO Carole Bartz last night. It was an interesting juxtaposition with the Google earnings call that was going on simultaneously and so I’ll provide a brief comment on both." Read more
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Do we want what Google “Suggests”? -
Avatar Story Found By: robwatts 1046 Days ago
News Source: http://www.latitudegroup.com
Category: Searching
A good look at Google Suggest - "There is no greater crime than paying for traffic which you do not want! The use of robust negative matching should be an integral part of your campaigns anyway, but the Google Suggest tool can perhaps provide you with… Read more
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3 steps to Social Media success
Avatar Story Found By: davefreeman 1081 Days ago
News Source: http://www.latitudegroup.com
Category: SEM
Put simply, effective use of Social Media is the most strategically important opportunity in online marketing today. It is incredibly cost efficient, scalable and will transform the way you interact with your current and future customers. Read more
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Thomas Gensemer - Obama did not Tweet…
Avatar Story Found By: davefreeman 1088 Days ago
News Source: http://www.latitudegroup.com
Category: SEM
For those who don’t know, Gensemer led the team at Blue State Digital who orchestrated President Obama’s online campaign, generating over $500,000,000 in campaign funding, an amazing amount of money by any standards. Read more
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Top 5 mistakes made by PPC newcomers
Avatar Story Found By: davefreeman 1108 Days ago
News Source: http://www.latitudegroup.com
Category: PPC
Very few Google Adwords campaigns use anything other than Google broad match. Whilst utilising broad match will ensure you get maximum coverage on as many search terms as possible, it also means that you never truly know where your money is being spent. Read more
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Uncovering the value of Digg
Avatar Story Found By: robwatts 1112 Days ago
News Source: http://www.latitudegroup.com
Category: SEM
Using information from The Independent newspaper, we have conducted a very similar piece of research, looking at 30 articles which have recently been on the first page of Digg. The graph below plots the number of Diggs each article received and the… Read more
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Search Engines Feeling the Pinch
Avatar Story Found By: davefreeman 1122 Days ago
News Source: http://www.robweatherhead.co.uk
Category: PPC
Rob Weatherhead on how even the big search engines are feeling the pinch in these tough times. Read more
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Internal Site Linking : An Easy Way to Improve Your Rankings
Avatar Story Found By: hugogill 1125 Days ago
News Source: http://www.searchenginejournal.com
Category: SEO
Taking care of your site internal interlinking is one of the easiest way to increase your rankings as that’s what you can totally get control of .... Read more
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Twitter - 6 little reasons on why I think twitter is great
Avatar Story Found By: robwatts 1124 Days ago
News Source: http://www.yackyack.co.uk
Category: SEM
Thoughts on twitter why I think it’s cool and stuff Read more
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2008 SEO Review
Avatar Story Found By: robwatts 1125 Days ago
News Source: http://www.i-optimise.com
Category: SEM
David Freeman shares his perspectives on 2008 search seo and social media Read more
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10 UK Search Marketing people you should be following on Twitter
Avatar Story Found By: kevgibbo 1131 Days ago
News Source: http://holisticsearch.co.uk
Category: SEM
Great list from Pete Young with some useful UK search marketing people you should follow on Twitter. Read more
 Comment13 Comments  
Track SEO rankings with Google Analytics
Avatar Story Found By: AndreScholten 1133 Days ago
News Source: http://yoast.com
Category: SEO
Want to know the real rankings of your keywords, setup Google Analytics to do the ranking for you. The most reliable way to do it. Read more
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5 Link Building Tactics You Probably Don’t Use But Should
Avatar Story Found By: chrisblackwell 1132 Days ago
News Source: http://www.searchenginejournal.com
Category: Link Building
Small list of things you could do to grow your links written by the ever so smart Ann Smarty. Read more
 Comment4 Comments  
Top 9 for 2009: Online Marketing Predictions
Avatar Story Found By: robwatts 1130 Days ago
News Source: http://www.latitudegroup.com
Category: SEM
As we go into 2009 with the economic outlook looking tough, online marketing, with its ROI driven approach, is looking a lot more attractive to marketers with reduced budgets. But what are going to be the big occurrences in this space for 2009? Read more
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Q&A With Google On SearchWiki (Don’t Expect An Opt-Out Soon)
Avatar Story Found By: jameszol 1174 Days ago
News Source: http://searchengineland.com
Category: Searching
Danny interviewed SearchWiki product pros at Google. Read more
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