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A fully optimized Local Business Profile contains a well-crafted business description, containing a unique selling proposition based on market and keyword research, domain name and email cross branding (including generic domains), authentic… Read more
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Jennifer Slegg looks at some of the reasons why company blogs are doing so poorly, and how to correct them. Read more
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Storyspinner Li Evans shows how Obama uses Social Media to rock the youth vote. Vote for Li on PA primary day. One of the most controversial SearchDay articles ever posted. Read more
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Recently, we’ve seen multiple stories that were hot in our space get featured in mainstream media...this being only the latest example. Read more
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Mark Dykeman over at the broadcasting-brain.com brings a little humor to the table. A great look at the lighter side of social media. Brightened up my day, hopefully will brightened up yours Read more
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As social marketers we are communicators, digg is simply the path of least resistance to communicate our message. Yes, our message may be one of persuasion, but it all comes down to communication. We must speak to those who have influence, and I gotta… Read more
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John Carcutt talks about people still placing way to much weight on Google Page Rank. He showcases some great examples on companies offering special discounted services for web pages that have a Page Rank of 5 or better. Its a good read for all that… Read more
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Ann Smarty follows up on her series covering SEO branding with a look into logos of SEO companies and the messages that they communicate. Read more
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Tim Nash schools some individuals to see if they know what SEO, PPC, and more. You might be surprised by the results. But they just KNOW that the Internet is the future :) Read more
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Kristen invited Jeff Quipp as a top social media dad. He discusses the 6 ’Ps’ of social media parenting and seems to manage the balancing act with style.
PS: This is a water cooler post, so if it doesn’t belong on the frontpage,… Read more
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David Mihm shares "the ten most essential strategies that I have found to be effective for maximizing my clients’ online presence since 2004." He covers the whole range of online marketing options in short, digestable chunks. Great stuff! Read more
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It is change, continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be Read more
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One of the first jobs I have to do as a consultant going into an SEO engagement is to debunk the myth that SEO is "free". SEO has never been, nor will it ever be, free traffic. It takes work, and that comes at a cost. Read more
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""It [the motto] is good PR but really it’s empty because it’s questionable whether shareholders will care [whether Google is evil or not]." So why is it still around?"

Bad PR move on Google’s part. We as online marketers… Read more
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"I can’t remember the make or model of the automobile. I don’t care who the woman is behind the wheel. What I remember and giggle to myself about is that she asks if your car turns you on.

Well, hell yes. Thanks for noticing!" Read more
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Social Networking 1.0 (i.e. forums) was a wonderful place where you could not only meet up with other professional SEOs, but webmasters and curious onlookers alike. There is still a hidden value to remember that is potentially important to your future. Read more
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Now that you’ve forged your Foundation Friends, and are beginning to expand your authority by continuing to write excellent quality blog posts, while securing new friends and fans through the previously mentioned tactics, the concepts ‘Spheres of… Read more
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I’ve been doing a hell of a lot of these lately and heres pretty much how I go about it. Read more
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So hey Google care to explain why this isn’t a paid link page? Any reason you haven’t dinged the page rank of this known link seller or cut off their ability to pass page rank or anchor text? Now I’m not daft enough to believe that any of those… Read more
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Mark takes a look at tactics to enlarge ;-) your online social network, especially at seemingly random mass addition of friends and how it really works. Read more
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Mixx is getting even more popular with exciting features new to social media. Could Mixx become the next popular social media site? Read more
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One of the challenges link builders face is pursuing links that will differentiate one site from competing sites in a way that still produces a natural ILP (inbound link profile). Backlink forensics is a method I use to see who already links to who, and… Read more
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There’s a difference between being a marketer and being a marketing innovator.

Innovation Initiatives:

* Discovery
* Strategy
* Focus
* Conceptualize
* Communication
* Implementation
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No... I am not going to repeat the same old stories of Google Analytics and your ROI. This is just much simpler analysis using excel sheets and common logic. Of course you require to collect some data to start with. A detailed step by step approach… Read more
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