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This will have an effect on long tail keywords, but not as much as you might think, is my guess. How many people go to the Google home page to search, I would have to think less than half. Every browser now has google built in. That browser already has suggest like features built in. So most people have been using it for a long time.
How did you get this information from AOL and how can you compare AOL data to what would be true for Google. Because have you been to AOL lately they try to hide the fact that you are likely to be clicking on PPC links. That 42% who don't click on anything I have a feeling would be a lot lower in google, because google clearly shows you what is PPC and what is organic. Most of that 42% who don't click anything in your data is likely made up of PPC clicks since it is so easy to click on a PPC link in AOL.
That fact alone causes a huge issue with this data. I think it tells me hardly anything about google, except they are liekly to have a higher percentage of people clicking on organic links, and that is just a quess.
Tell me where to go to get this data. I want a link.
Also, You proved my point. When you factor out PPC you take away a huge percentage of people who likely clicked on something. So you can't say that, because 42% of people didn't click anything in the data you had, then that means that 42% of people who perform a search don't click anything.
The people could have clicked something on that page, and it is likely to be a PPC ad which again isn't in the data. You can say, that according to this AOL data that 42% of people didn't click an Organic search result. That is a good conclusion. The question then is what did those 42% of people click: a back button, did they type in another search, the images or video link, a ppc ad, what. There is more stuff on that page besides clicking a organic serp.
I am also interested in how you have this data formated. To even say that you have 42% of people didn't click on anything, doesn't make since according to what you are showing. If I add up the first ten results because that is typically what is on the first page of results I get that 89.29 of people clicked on atleast one of those links. Or does that data you are showing only include percent of people who clicked on that link according to the number of people who clicked on a link and not the total number of people who clicked on a search.
I looked at the log files. These are the following fields that show in this data:
- What Appears to be a unique user ID
- What the Query was
- Time the Query was done
- Ranking for the item clicked on
- What the user clicked on if they clicked on anything
- Closed their browser
- Anything else I am not thinking of
- Clicked on a PPC link
- Hit their back button
- Typed in a URL or hit a book mark
- Performed another search
- Click on one of the many other links on that search engines page
- 42% of people didn't click an organic link
- They likely performed one of the following actions
- A portion of the 42% who didn't click an organic link clicked a PPC link
- That 42% of people did not click on anything and just hit their back button or performed another search. A portion of these people performed this following action, but not everyone.
I know there is no PPC data. AOL says it themselves. But, just because there is no PPC data does not mean that they eliminated anyone from these results that did click on a PPC ad.
Listen to me, I am not saying that 42% of people clicked on a PPC link. I am saying a portion of that 42% clicked on a PPC link. I agree overall PPC CTR is not 42%. Read above, I outlined what is likely made up of those 42% who did not click on a search result.
Read this: http://www.gregsadetsky.com/aol-data/U500k_README.txt
AOL is only showing data for people who clicked organic results - like you said and AOL says. I feel like I am going around and around with you.
And it is not hard for me to believe that 42% of people didn't click on an organic result. Please understand what I am saying.
If you want my theory, people who are actually using Google itself, would likely have a higher percentage of people who clicked on Organic results. This is because more people are less likely to click on a PPC ad as they are clearly defined in Google unlike AOL. Also the top PPC results on Google take up less room than they do on AOL.
It is so true. At my agency we do so much work for our clients that we never do any work on our own site. All of our clients tend to come through networking and we have a great business development team.
This are good tips to help you rank for those terms, if those are of huge importance to you. It makes me wonder though, if for most companies and agencies if their time isn't best spent elsewhere.
Video will bring great benefits to small business online. It is getting easier and easeir to use video to help promote your service and it can help build you rlocal comunity.
My advice for small businesses is to test it first. Make a simple video about your product, service, or how your business came to be. From there put it on youtube, your website, and your local business listing. See how it works for you. Even though video is cheap to produce now it is often not cheap when it comes to a time commitment. So test and if it helps the interatction on your pages, your customers time on site and most importantly your conversion, then use it to it's fullest.
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Story: Google Suggest Will Greatly Change Keyword Referrers