AlanJohnson
Hi there macewan, glad you found it useful and btw, my blog is only 15 weeks old :)
emanuelh, thank you for your comment and I understand what you're trying to say. Indeed, doing what everybody else is doing, following the crowd is definitely not enough, you have to always ask yourself: what is my edge over the competition?
This article covers both issues: on the one hand, I provide basic SEO tips (in other words, the foundation for your future SEO efforts such as on-page SEO), but I also refer to aspects which can help you develop an edge over the competition (such as creating content people gladly link to and, let's face it, it seems that fewer and fewer people focus on providing actual value to the Web, as a lot of webmasters prefer to search for a quick-fix or an easy path to great rankings).
Best wishes,
Alan Johnson
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