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DavidLaFerney
Great article Ann. How do you find this stuff?
An awful lot of "SEO Theory" artcles are so vague as to be practically useless to less advanced readers - like me, but this one gives very accessable information while having a more advanced scope than the usual basic SEO posts.
That's some good stuff. Worth hitting back a dozen times to come back and spinn it.
Google needs to deliver high quality results to keep it's position. The competition needs to do the same if they are to have any hope of gaining market share. Since the hosting arrangement has absolutely nothing to do with the desired result it only makes sense that what Google has been saying is true - IP address doesn't matter.
@jmaulson - Yes, it would make sense that if your game is to have multiple sites competing in the same search space then they should probably be on different servers, probably in different names for that matter. But if the subjects of your add on domains are beekeeping, cellular biology, and international currency arbitrage then you're probably good.
Good stuff Patrick, keep it up. When you're on your game you're an A list blogger.
Good post. Aim smart, use the effort you would have wasted on a broad term to target another High Converting one. Anyway, as you point out, the long tail always contains the broad term as well.
It's pretty cool that the debate can be this spirited, and still remain civilized and more or less good natured. Matt must be an awfully good sport.
If (like me) you know Jack about Adwords, do yourself a favor and read this.
Seriously.
Story: The SEO of Everyday Pages
Great stuff, especially since for some sites a contact is the main conversion goal. Question: From a usability standpoint, what do you suggest for anchor text instead of "Contact Us"? After all that's what users are accustomed to looking for.
Regional Long Tail - Multi word term containing city or other regional name.
That is actually a pretty good concept to name and quantify.
Good work. I'm putting it into my lexicon of SEO Jargon right now.
StumbleUpon Was completely under my radar until a couple of weeks ago when a site I was working on got 1000+ uniques in the first 3 days it went live. Since checking it out I've been wondering how long it will be before they find an emaciated body in front of a computer still clicking the stumble button.
If Bill walked into the boardroom and said "We have so much money, we don't have to worry about it any more, why don't we try something new? Make really great software." The stockholders would cry foul. Such is the fate of public companies. Microsoft is stuck in the niche of making profit rather than truly excellent products, and it’s a hard habit to break.
Skitzzo, It's a disease. Big business can no longer plan longer than next quarter profit numbers, and the CEOs separation perks.
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Story: How to Grow an Organic Search Ranking using Thematic Search Modifiers