Hannah
I'm with you mcnarein - standards are there to protect the public and currently there are many shady operators who do damage to the reputation of the industry as a whole.
Obviously the data from these sources is not going to be 100% accurate, but the data they offer is nonetheless useful. I was particularly impressed by SpyFu.
I work in the UK - does anyone know of a similar tool which works for UK sites?
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Story: We Don't Need SEO Standards!