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JeffCampbell
As this was the first headline I saw on my RSS reader on startup this morning, I want to thank you for starting of my day on the wrong foot. ;)
Not to hijack the thread about finding reviewing/finding the "best" firm, but a question to the commentors on defining the "Top" SEM/O's:
Is the annual AdAge survey/guide of the top 20 firms not sufficient/wrong/biased in judging who's on top? It's found here, and I thought it to be the industry standard (p46):
http://adage.com/images/random/datacenter/2007/searchfactpack2007.pdf
FYI, it's based on 2006 revenue, so granted it's a bit dated. Isn't this the list of the top SEM/O's?
Story: The $350/hour SEO expert
Scott - it's an overall average based on our agency's expierence over the last two+ years. I'm not looking to name drop as the backlash in forums is never good, so you can find my company & the website on my profile which lists many clients. Others can be found in top rankings by searching 'tires', 'appliances', 'home improvement', 'hd dvd'.
And yes, our company website sucks, no comments about the shoemaker's shoes please. ;)
Story: The $350/hour SEO expert
Good SEO's are pretty confident we can get a 30% lift in traffic/conversions after 6 months with the majortiy of the websites out there. I look at pricing from a "value" standpoint from the client's eyes - what would a 30% lift mean to their bottom line?
It's typical for our clients to see $1MM+ Rev/month, so an extra lift of $300k/mo x 12 = $3.6MM annually. It's not outrageous to pay 20% ($700k) of that new money for the efforts that got you there. The big assumtions are having the expertise to gain the lift and working on a big enough client to support the $700k.
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