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I dunno, of course its bad for SEO for clients who have BBC links, but from an actual usability perspective I find it pretty useful. You read the article, want a brief expansion on some of its point without leaving the original article.
I notice its only the information type resources that you read in reference to the article, and direct links still exisit in the example shown (the British Museum is direct, the WIkipedia in the new "inline" style.
If the inline links are chosen carefully I can see this becoming a trend for other websites to use, not a gross misfire that rips out the heart and soul of the internet that some seem to feel ;)
Yeah I hunted for these after they came up in backlinks last month, even after looking at the source code it took a while to find - do you think this would count as 'hidden content'? ;)
I think this and other policies (payperpost) shows that Google may say one thing, but cannot actually enforce what it would like to. This could perhaps be the calm before the storm before all of these pages are kicked out of Google, but for such high profit keyterms such as "mortgage" and "insurance" its worth the risk. I would say that it is still possible to rank well for the terms using white hat techniques, and that the rankings will probably last longer over time since they will be immune to any Google crackdown in the future.
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Story: BBC Experimenting with In-Text External Links