PPCblogger
Great article, all valid points.... but ultimately its in response to Shoemoney doing his usual.
'No future in current SEO' is technically correct as SEO has to develop alongside search algos.
I'm amazed people still, every single time seem to take offence and argue against shit like this.
I understand SEO's are passionate people, but come on.... somebody change the record.
http://www.mattcutts.com/blog/two-search-interviews/
Matt adjusts that comment a little -
"That’s the right answer for a general/Popular Mechanics audience. For the nitpicking search junkies that read here, I’ll just add that we are willing to take manual action on a small number of issues like webspam and removals for legal reasons."
Yip its in the sidebar, so on every page.
noscript>a href="http://www.webpharmastore.com/">buy viagra /noscript>
Wakey wakey Yahoo.
If you check archive.org you will see they have been promoting viagra for sometime... ;)
I wouldn't say it makes SEO look like its back in 2000, just the morons at Dell, lol
Agreed, specific long tail queries are often where you see the best conversion and return.
Broad match isn't just about caputuring the long tail, you need to beware of the expanded match element in particular...
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Interesting.
I can get away with using a .co.uk for a .com from an agency account :)
If I try and send traffic from my own accounts, I mean account (purely at ad level here) with a display url as .co.uk and the destination url as .com it will get pulled on manual approval.
Are you sure these are not just taking advantage of the gap between auto and manual approval?
I guess it kinda depends on who is approving aswell......
That will just be a redirect or keyword level urls planetc1 and this won't stop that...
I thought those rules were already in place anyway... lol. If you were sending traffic to a .co.uk but had a .com as the display url you will get it pulled anyway? So whats the change...
If a site has a .co.uk and a .com and one doesn't redirect to the other you will still be able to have two ads per business... ie an affiliate aswell.
Looking at the Amazon example.
You should totally be able to have two ads per serp cos obviously there is a .com and .co.uk without redirection... so long as the display and des urls match.
But if I were to have www.amazon.com/uk as the display url and I send traffic via the destination url to www.amazon.co.uk it will generally get pulled on manual approval...
yep.... nothing has changed as far as I can see.
Unless they can follow redirects after manual approval. :)
Finally... i was getting bored of seeing this in everyones predictions for yet another year.
Finally... i was getting bored of seeing this in everyones predictions for yet another year.
It is pretty awful at the moment, it has no use currently at all - bar to laugh at.
Are we being to harsh on them as its only in alpha?!
Google bombs still work per say - for a period.
My understanding is that they have a seperate push/update that they run every few months that aims to catch and limit them.
Its wasn't a change to the current algo. So they work for a little while.
No problem - There were just to many smart people saying they were experiencing the same thing for there not to be anything in it.
Looks as though Google deem this as purchasing "ad space"... without the intention of influencing search rankings.
;)
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Naughty Rand.
No problem Apogee - I am in total agreement with you on this one.
Search should mean just that, search.


Story: Yes Shoemoney SEO Does Have a Future