My post was posing a theoretical scenario as I was interested in what people might suggest was important to consider for a generic launch campaign.  Of course, it's quite difficult in some ways to avoid questions about the specific issues relating to a specific launch.

I guess I am asking about the elements and considerations that are common to most campaigns.  Therefore, Andy's post above (and the others) would provide a short checklist of some of the things to ask yourself when preparing your strategy.

Now we just need to extend the checklist to get towards what might be described as 'best practices'.  I figured that here would be the perfect place to conduct this sort 'poll of peers'.  ;-)