That is to say that pioneers like Aaron have contributed much to this industry buy compiling their knowledge and experience into a book form. But does the learning end there? The point of my column is to provide "more" resources that help search marketers continue their learning in this ever changing industry. I am interested in what everyone else thinks? Where do you go to gain knowledge and to keep up with your SEO learning?

Kevin, thanks for the clarification on my role at SEMPO. I am just one of many knowledgeable and experience authors of the SEMPO Institute courses. SEMPO is an incredible organization that has done much for this industry and the Institute has helped many search marketers gain a solid SEO knowledge foundation in which to further their careers.