Rynert
Rynert, if you're receiving payment for a link, that link should be done in a way that doesn't flow PageRank. If you think the second link is better for users, why wouldn't you just swap for the better link without anyone paying you for it?
Maybe I would do that if the second company made the same request without offering the cash - but, whichever path I take, the link that I end up with will be the site that I feel most warrants the link.
So, given that my editorial choice is the same, whether I am paid or not, why should I no-follow the link if when there is payment?
It's like you are saying *just because* money is handed over the no-follow should be applied, irrespective of the reasons for adding the link.
@ Matt - Heh, did you miss my question, or I your answer?
http://sphinn.com/story/16720#c20422
Lets assume that I link out to a quality site as it adds value to my article, then another company drops me an e-mail and asks if they can have a link on that page if they pay me. I only want to link out to one site, but having looked at the second site I decide that it is of equal, or better, value to my visitors than the first. I take their money and replace the link.
Why should I no-follow the second, but not the former?
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