SEOIvan
I think you hurried with this one Danny. There is no doubt that human element is going to heavily invlolved in search, but not now. I agree with Aarron as he predicted search engines will be incorporating user behaviour, more and more, but i think it is too early to say this already happend. It is definately a part of it right now, but not to a degree to be called search 4.0.
Let me put it into perspective, about 5 years before digital became the stantard a guy(forgot his name) said it's a digital era, when it was not yet so. He was right about it coming, no doubt, but he mentioned it too early.
I think the same is with search. You should've held the column for another year or so.
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Story: Search 4.0: Putting Humans Back In Search