When I met Jeremy Shoemaker in person he was calm, introspective, thoughtful and intelligent. When I read him online he has an edgy mischievous energy. I will not go so far as to say he is purposefully baiting people like a chess master, most of the time, but I will never doubt that he thinks thru what he writes.

ShoeMoney knows more about practical SEO application than most A-List SEOs. It may not always show-up when he discusses theoretical SEO application, but my impression is that Jeremy is too busy working it, running his business to be worried beyond 1) Will it work? 2) Is it worth the effort? 3) Will I get chewed-up like a salmon by a grizzly bear?

I don't like it. Not one bit. This policy raises barriers to entry and creates a land mine type trap for the entrepreneurially inclined but technically uninformed. It is impossible for Google to enforce this policy evenly and fairly and it forces them into a catch as can behind the eight-ball mode.

Of course it is Google's search engine and they get to make the rules. It kind of reminds me of WWII slogans like "Loose Lips Sink Ships" and highway signs that encourage you to report litter bugs. As The Kinks sang on their very bestest song, "Parinoia the destroyer."