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Hi Todd, thanks for the heads up! I wasn’t aware of that one. In my defense, I did say this was the first “stumbleupon transatlantic friendly football bet” :-) Cheers!
Story: I'll Stumble For Ya!
Education is BIG business. According to AdAge, ad spending by colleges and universities was up 27% including a 627% increase in national TV spending, last year!
I pulled LinkedIn's average salary figure from a Kathy Luo, LinkedIn spokeswoman, direct quote found in the September 4th edition of the Washington Post. I'd say it coming from the horses mouth! :-)
I came into this industry after 10+ years with the Yellow Pages Group in Canada. My first observation was how fragmented the industry is. As it stands, the lack of standards (approach & reporting) and a single common voice, holds us all back. We need to support a strong industry association, common voice and approach. I'd like to get to a point where, in addition to their PR and Ad Agency. a VP Marketing will ask, who is our SEO of record.
I'm aware of some research being done in Canada that shows users are reaching for the print directory, however instead of calling, they're looking for local websites. Their model is changing and their product offering has improved so yes, they still matter.
Story: Should SEO Be Regulated?
I believe that a regulated industry is the only way to go. It adds a layer of credibility in the eye of Marketers and legitimizes the practice.
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Story: Happy Birthday aimClear!