SFGreg

Story: Bidding On Competitors’ Branded Terms: Moral Dilemma Or Business Decision?

from SFGreg 8 days ago #
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I've seen mixed reports about court rulings where the issue is bidding on a competitor's brand.  Is there a recent court case that addresses this issue.  Last I heard the U.S Court of Appeals for the Ninth Circuit came out against bidding on a competitor's brand, but one judge wanted to have the full court review the decision.

Story: SEM News, The Single Best SEM Report & Nielson's BlogPulse Trend Search

from SFGreg 111 days ago #
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Re: AdWords - 30 Conversion Goals.  This seems similar to setting goals in Google Analytics.  Do you think setting these AdWords conversion goals is worth it if you are tracking them already in Google Anallytics?  Thanks!

Story: Court: Use Of Trademark In AdWords Copy Is An Infringement

from SFGreg 149 days ago #
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The key point is confusion.  The company had a product called "Smart Money Clip".  They had a trademark on that phrase.  Then another company puts up an AdWords ad with the headline, "Smart Money Clip".  That will CONFUSE people, just like if I opened a burger stand and called it McDonalds.  It's OK to say, This is better than the Smart Money Clip.  What you can't do is use someone else's trademark in a way that confuses people into thinking that you are McDonalds when you are not, or that you are selling the famous Smart Money Clip when you are not.

Story: All Clicks Aren't Created Equal: Q&A With Danny Sullivan

from SFGreg 183 days ago #
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ARK,

It's interesting to read such a high quality presentation comparing search engines and strategies.

Are there strategy considerations you can describe regarding the differences between business to consumer PPC vs. business to business PPC?  Perhaps this is a topic for another article, or maybe you've already written something about it?

Thanks.

Greg Moore
San Francisco

Story: Two Practical Landing Page Tricks That Will Save You Money

from SFGreg 194 days ago #
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Excellent example of landing page change causing quality score change, and clearly presented.

If you made no other changes, then a better quality score should cause your text ad to appear higher on the page, right?

I'm wondering if your Avg. Position for the week after the change is higher than for the week before the change.

Thanks!

Story: Scanning Barriers on the Search Results Page

from SFGreg 216 days ago #
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Does this mean it's a good idea for AdWords advertisers to bid on their brand name, even where they are at the top of the organic listings?

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