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Scottie
I actually know all my friends... so far I haven't been spammed by any of them but if I was, I'd know who to smack around. ;)
The basics of SEO aren't rocket science and the art of making a good site really hasn't changed all that much. A lot of the controversy over "what works" and "what doesn't work" has died down since quality links and content have replaced tricks that used to work.
I think there's still a lot for newbies to read, but very few earth-shattering developments for pros who've been around a while.
Unfortunately, it's not always easy to tell:
- What is it about them that seems to be key to them doing so well?
- What can you learn from them?
- How can you put some of these principles into action in your own writing.
Some people just have a lot of friends... also hard to emulate without a lot of time/effort.
If you're a person who is generally inspired to come up with something original by reading others' takes on a topic, this is great advice. I'm afraid a lot of people will read it and just start reviewing or rehashing posts by other people in their area.
I think you can learn from what's currently working... but you also need to be innovative if you are ever going to break through.
Drupal is complex and the learning curve includes things you might never use. I love the idea of using the simplicity of the Wordpress interface and expanding it for more specific funtionality. Excellent article!
Story: Twitter is The New Facebook
I've been assimilated, even though I have nothing useful to say. It's fun annoying people by reporting it's time for a break, or that you think the cat needs a bath...
Even after adding more bells and whistles, Ask still primarily appealed to women who used the search engine primarily to get simple answers. Women are also a familiar demographic for Safka, who was chief executive of InterActiveCorp's online dating site, Match.com, before taking the reins at Ask.
Li predicted many married women and mothers will be thrilled to have a search engine focusing on their interests. "It's not so much that these women have simple questions," she said. "It's just that they are so busy that they need fast answers."
Color me offended. Although I'm not married, so I guess they aren't supposed to appeal to me- I'm a woman who needs complex answers, dammit.
No, no, no. It's now a site for married women. Those of us who may be single or divorced obviously need more complex answers than the married ones.
While it's one thing to target a specific demographic, it's suicidal to offend both everyone outside and inside of your demographic by defining your approach based on stereotypical assumptions.
Married women need simple answers. The rest of us need to sort through a bunch of crap results, apparently.
I'm dying to see what they develop to appeal specifically to married women.
Congrats to all who were interviewed, you apparently made at least one person jealous. ;)
Unfortunately, some tools out there focus on things like "keyword density" down to individual words (as opposed to phrases) and mislead people into believing, even in this day that they must have a breakdown like: the- 22%, keyword- 34%, phrase- 38% in order to have a page that's been optimized.
Too many people are still selling tools that make web pages worse if "used out of the box".
Sure, we all use tools for competitive analysis, ranking, and benchmarking. But tools that tell you to change the number of times a word appears on your page are a step back, not forward.
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Story: That’s a Nice Form You’re Wearing