SimonSlade
What about the online reputation management hustler? The AdWords-buyin' guy with an anonymous website, call-forwarding 1-800 number, and a first name only.. who promises to remove negative information from Google for $499 guaranteed...?
It's such a pain to upgrade constantly, but I guess you can't be too careful.
Story: PDFs and Search Engines
It's good to get some clarification on how search engines handle .PDFs - I wasn't sure.
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Story: 11 Slimy Internet Marketing Characters