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It is things like this that make it a pleasure to work at eVisibility! Treating our employees right not only attracts great talent but helps us keep our employees. There is nothing worse for an Internet marketing agency than turnover. We have a tight family here. Thanks Danny!
Ahhh, my old friend social media; rejection, (link) love, anger, misery, elation, success. All of the vital emotions of a turbulant relationship.
This is always an issue I have to address with Paid Search clients, and especially large ones! Great, insightful, post. You can tell that this guy has had alot of experience in this before.
These results are popping up all over the place. If you do not have updated info at all the third party listing sites you are connected too then Google will be serving up the wrong info for your listings in the SERPS!
Leave a comment at the eVisibility blog with any third party sites you are seeing the Google Maps plus box for. This way it may make it a bit easier for others to track down all the sites that are delivering the plus box.
Thanks everyone! We have some pretty comedic folks in our office and like to keep the mood light. So we decided to add this new Lighter Side of eVisibility series to our blog. We want to invite everyone to sign up for our funnies via RSS (http://feeds.feedburner.com/TheLighterSideOfEvisibility), its just like getting the Sunday funnies, except on Thursday.
Hello all, sorry for the confusion, the link to our RSS for the Lighter Side of eVisibility also linked the period and parenthesis. Here is the good link.
Hope you all enjoy!
I love the ability to check Twitter, MySpace, and Facebook along with the compatibility of various IM clients and the ability to SMS. All from one program!!!
This is one of the more ridiculous posts I have read in a long time. Link siloing works and it works well. Most people out there cannot afford "search usability" and definitely cannot afford "actually putting interfaces (wireframes, prototypes, etc.) in front of actual users and genuinely measuring and testing the effectiveness of the interfaces." For the great majority of people out there that want SE visibility link siloing really helps and is an easy implementation.
Now talking about Google's stance on the subject I was VERY pleased to hear from Matt Cutts himself, when asked by SugarRae on a panel, that using the nofollow internally was not a problem as far as Google is concerned. SugarRae was specific in her questioning in that this tactic may be viewed as artificially influencing the spiders and would sites be penalized for doing so. I cannot recall the exact words of Matt but the jist of it was that it was actually good in most cases because it helps promote your most important pages.
The SE spiders do still index pages like About Us and Add to cart, this wonderful boilerplate theory that the SE are able to filter out those types of pages sounds absolutely fantastical, like a fairy tale. It is simply not the case as you are stating here in a very reputable site like Search Engine Land.
I am sorry, I do really agree with Shari on the idea of site structure and useability, really I do. In a perfect world (which by the way none of us live in) restructuring and redesigning the entire site would be part of an SEO campaign. But the fact is that 90% of the site owners out there just do not have the resources to do that. So as professional SEO consultants it is also our job to do the best job possible with what we have, and that means working with a budget that does not include $10,000 - $30,000 site redesign and restructuring. Yes there are sometimes small tweaks to the structure and UI that can be done fairly effeciently and I am always sure to find and make such changes and reccomendations.
I just think that your stance on this and the poor image of SEOs that you paint is uncalled for. And I feel that your staunch stance on link siloing and site usability are way too utopian. Yes there are alot of bad seeds out there that do not do things the right way and that burn clients. But you will find that in any industry. I feel that our industry has made huge strides in the past 3-4 years in crafting a better image. Because eventually most of those bad apples will get pushed down where they should be.
Shari, I really hope that this opens your eyes to the idea that you should not be making blanket statements about SEOs and trashing the community on Search Engine Land. And I also hope that you realize that most site owners simply do not have the budgets to go through site restructuring and usabitlity. If you have some tips and ideas on how to perform the usability testing and restructuring on a shoe string budget I woul find that very helpful and would openly accept it.
Great basic post explaining the use of the nofollow tag. A must read if you are still scratching your head regarding the use of the nofollow tag internally.
This software is pretty cool, looks like a very easy UI. We have designed an in-house tool that does all of this and more over a year ago. This type of data was critical in pleasing our clients and showing them the gains made. SEO clients are typically SOOOOOO very uneducated that even when their campaign is performing at an excellent rate they cannot see the value. Adding these types of reports, especially the graphs, was key in helping them see the value.
We are thinking about releasing a paid version of our reporting system, like I said it does all of this and more. By the looks of this post and the poularity on Sphinn I guess I can logically deduce that there is a need for our tool in the market!
This is one of the coolest renditions of the fambled Googlebot that I have ever seen. Many have attempted to draw the Googlebot but the guy that did this is a superior artist.. I love the small details, like the code he is crawling on! Great job eVisibility!
The problem is that it is much too easy these days for amatuers to setup paid search acconts. And what happens is that they get way over their heads into the campaign and it eventually ends up as a rats nest, similar to the one you get when breaking out the Christmas lights each year. There are so many clients that come on board for professional paid search management and when we look into their accounts they have it so messed up that we end up building it from scratch again rather than untangle the mess they have created!
And almost always, once we have rebuilt the campaign from scratch and simplified things, we end up saving the client a TON of money becuase we have made their campaign more efficient. There is defintely a higher level of complication and strategy that goes on after that but getting the campaign simplified, or de-constructed, first is usually the majority of the battle/work.
That is a pretty good insight into the concept of Google's quality score and how it affects both advertisers and Google!
Story: Get A Free Link From Wired
"Maybe those of us who already availed ourselves of their system will retain the dofollow links and when they crack down it will only be new links that get the nofollow."
Utahseo, you live in a dream world.
This is a great concept! The idea is that Google is moving towards SERPS that will contain more Site Links instead of being riddled with spammy subdomains. This really does sound like the most logical progression for Google's SERPS! It is probably THE best thing that Google has come up with in a very long time, from a UI point of view.
There is a great post about this and how it will effect the entire SERP landscape, http://sphinn.com/story/17725. I is pretty interesting that this post has the idea that Google will simply move to using more instances of Site Links to balance this out and that this move is just the beginning of the movement to this type SERP change!
Kind of makes a lot of sense, especiall from a UI point of view. I love site links, being able to click straight into a site right where you want to go instead of having to hit the homepage first is great!
Hi Matt, what about the announcement today over at the Google blog, http://googleblog.blogspot.com/2007/12/twice-sitelinks.html, that they are moving towards SERPs that will contain more site links. Many had already specualted this upon hearing of your announcement from PubCon this morning, http://sphinn.com/story/17725.
It just makes a ton of sense to treat the subdomains as subdirectories in the SERPs but to also move toward using Site Links more. So a listing for Google would have all of the current Google product subdomains in their Site Links instead of taking up all of the top positions on the SERP.
I love Site Links because it really helps the user go directly to where they want to, in essence it turns the user into a search engine too. I have been following these stories all day and so far the response has been overwhelmingly good to these moves by Google. And that seems hard to come by these days since it seems no matter what Google does some people trash it, and the fact that hardly anyone is trashing this means that it is good!
What a great post with some very slick analogies. I feel that using analogies really helps people relate to and understand our industry! Cheers!
What a great post, this is a pretty clever strategy! I am surprised that more people are not using Google Trends for this type of stuff, especially keyword selection!
Great post because eCopt breaks down all the SEOmoz services and actually polled a bunch of people to get their feelings on everything. That really added credibility!
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