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Glad you all liked.
@kichus, I'll grant you that it can create problems. However, you can simply nofollow the link, and it's fixed.
@rmurphey i know using onclick isn't great, but it is easy, and this will cater to the largest audience. And event tracking will be cool when it's out of beta, but until then, I'd still use this method.
But surely that means that keyword density does in fact matter? *slaps forehead in shock*
@evilgreenmonkey Nooooo...
Actually, it's from a whacking great file I got from AOL. I'm guessing you're going to the bbq on the 13th?
@philippe glad you enjoyed it!
@mindy it's almost certainly skewed sightly, and as it says in the article, mileage will vary from SERP to SERP.
@140local the data is from AOL log files. They're fairly available, if you know where to go.
And no, the 42% is nothing to do with PPC. As stated in the article, this data excludes PPC clicks. Not because people click on things and they're wrong, and that's the 42% or whatever. It's just completely PPC free.
And even if that was the case, it still gives you data on 19.4 million click throughs from SERPs. If you can't find something useful from that...
http://www.gregsadetsky.com/aol-data/ Oh, and I hope you're not on a metered connection...
And yes, there's no PPC data in this. If there was, it'd make the whole thing less useful, as it'd obfuscate the data. And yes, it does mean 42% of people don't click anything. Why's that surprising?
Once again, the 42% isn't people that clicked PPC. They either performed another search, or hit back, or went somewhere else.
The data shown (percentages) only relates to peopel who clicked on something. So it's the 58% left over. Sorry for the confusion.
No worries. To qualify further, I suspect that there's no PPC data, based on what I know of click-throughs on PPC links based on several years of running campaigns. It just doesn't fit, to my eye.
And the UID is obfuscated IP address.
It's been reported on a lot. The data isn't particularly new. However, as stated in the post, it's more a response to a YOUmoz post, to refresh people's memories.
You could make it even niftier by having a gradient overlay to make the text fade out at the top as you scroll down. Other than that, looks pretty nice!
Glad you found it useful. Anything you think needs explaining further or in more detail?
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