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I've heard someone from Google refer to the Coke/Pepsi example in a grocery store--if you walk down the soft drink aisle, you see Pepsi products and you see Coke products. I always thought that was a stupid analogy, though, because if I ask someone where the Diet Mountain Dew is, I don't expect them to take me to the Coke display at the end of the aisle, just because Coke paid them for the end cap.
I typically recommend against bidding specifically on competitors names, mainly because I'd rather not open a can of worms--especially if the can of worms has some competitors with bigger budgets than I have.
However, if the can is already opened by a competitor, I'd definitely recommend the same back.
From the Google posting:
"We take Internet openness, choice and innovation seriously. "
That Google can say that with a straight face amazes me.
I still just don't get how Google's super advanced spiders can't tell if two sites are really related, regardless of whether the link is paid or not. I think relevancy has little to nothing to do with being paid or not, and can't believe Google thinks that whether or not it's paid should have more or less to do with determining rankings than plain old relevancy.
Isn't the fee Yahoo charges alone kind of an indicator that they're selling the links more for link juice than traffic value, if the fact that everyone pretty much acknowledges that no one gets any traffic from it isn't?
How long does it take to review a site--15 minutes? 30 tops? Even at that pace (which I would be shocked to find out is accurate), that's $600 an hour--at that price, I hope I'm getting a VP to review my site, or at least some high level director. Not just some lowly editor who may decide because they're having a bad day that my site isn't good enough to warrant a link.
So, if I'm paying $600 an hour (or more) to have someone review my site to get a link that doesn't drive traffic, what would be my other logical reason for doing so...
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Story: Bidding On Competitors’ Branded Terms: Moral Dilemma Or Business Decision?