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TamekaKee
I agree with OldDog, as I'm very new to reporting on the search space and have been following my editors and fellow writers in using SEM/paid search interchangeably (and the same with SEO/organic search.) Making that distinction gave me a clear view when I was just trying to understand the business of search as a whole.
That being said -- I like the term search marketing, as I'm learning that search encompasses so much more than buying keywords or optimizing sites. I even get excited when I speak w/ in-house agency search directors and managers, and they talk about their how off- and online divisions are starting to using search data and insights.
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Story: What Does SEM Mean To You?