Calendar
Network
Feeds
TripleAught
@spur -- Thanks for pointing out the most obvious method. :) I totally overlooked that thinking they were pulling that information out of existing data.
Yes, I can see that even with changing your overall spend it would still be extremely difficult to get this kind of data. Worth considering though, I'll have to think about how I can apply this to my work.
This was a fascinating article but I'd like to understand more about the methodology.
I do agree with the point that just comparing total spend to total sales doesn't give you the real picture. But I'm a little confused about how to break out PPC spend incrementally like they describe.
How do you decide where to draw the lines when looking at total PPC spend? Wouldn't the individual campaigns, and unique daily searches, upset your ability to graph increments of total spend? Are the incremental lines drawn rough along something like campaign lines or am I missing something?
Isn't this the issue that all social media is facing in one form or another? Marketing through social media currently tends to be disruptive to the 'normal' uses of these sites.
I think that it will be self-correcting as the users get more savvy and the marketers (hopefully) learn how to respect the communities.
(Note, I'm using Marketer very, very broadly here to include anyone promoting their own content. This is another line that is getting blurred as individual users try to build their personal brands)
I'm always so happy to find out I'm not the only one doing SEO/SEM in-house.
Survey complete.
« previous1 next »
Story: Pay-Per-Click Averages Hide Incremental Realities