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Tyson

Story: The Website Analysis System called Crazy Egg

from Tyson 205 days ago #

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Crazy Egg has been around for a while now, and is a great tool for landing page testing.

Story: Offline Conversion Tracking: The Missing Metric

from Tyson 401 days ago #

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Another way to track offline conversions might be to generate a unique coupon code or visitor code that was displayed on the website. Something like "mention code #XXXXX when you call for additional savings!". These codes could be generated according to specific patterns based on visitor source. Then when the customer called and mentioned the code, you could record it and know based on the pattern what the source was. Certainly not fool proof, but it could help, right? (Of course you would have to give something of additional value.)