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One thing to consider is that Performics isn't just about search - they have a strong affiliate marketing piece, too.
So, if they were "forced" to pull away from having their hands on SEO, perhaps it would make sense to split Performics, so that Google retains the affiliate asset?
I agree that some of this material could have been easily revealed by a congressional intern, but I think the point is that these are the Google definitions.
If the definition came from Wikipedia or some other source, it wouldn't necessarily be how Google defined a given term.
I'm guessing Barton wanted to avoid a moment where Google stated "It depends on what the meaning of the word 'is' is."
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Story: Open Letter To Google: Do The Right Thing, Divest Yourself Of Performics