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Only way from not to get cheated by such clients is ask for 50% advance fee or some advance amount. If client agree to pay advance money it's well n good, else you can easily judge what the intention is of that Client.
I too have burned twice, but after such worst experience I decided to work only if Client is ready to pay advance money.
I guess it's demand of online world, trust is also important factor but in current scenario to maintain transperency we need to take this step! You never know which Client is good or bad!
Great discussion from industry people, however as @Harith mentioned I too was keen to see the participation from SEO Gurus.....intrested to see where are going to land up........
Cheers!
@paisley - "if they have it posted on their website in writing it becomes actionable content...." Who is gonna keep check on them. We may need to hire Spider Cops ...lol
@PixelBella - joined the group - google group make sense I find myself comfortable out there.
"I don’t think this is about how many people are doing inappropriate things in the industry. This is more about adhering to a set of principles that WE, the people interested in this topic, share with others. If that happens to be ethically correct, and which “could” eventually shape a company/individual’s reputation, then more power to us."
@GlobalFusion - I agree with ur views
As @GlobalFusion said it's all about WE, the people to be part of this revolution and make everyone aware of what is ethical. Every SEO porfessional has their own way of doing SEO but all adhere to ethical approaches.........
I want to be part of this revolution................see you guys at group
@paisley
Great...your are genius.....between I haven't thought in this direction.......
It is good for companies to declare their "SEO Code of Ethics" on their website but what about those who even after declaring "SEO Code of Ethics" will follow and use un-ethical practices to make their clients fool!
To impress clients all such companies use heavy heavy industry terms and promise guarantee client to deliver No-1 rankings in google either by showing them Sponsered Ad's or implementing some black hat techniques. I can't imagine what all are the things such people do to get customers.
I got fade up dealing with customer's who have looted by so called SEO people. I prefer better not to have any Client's but never will keep people in DARK.
I guess we need to first black list and identify all such SEO firms/Professionals who spoils and ruining name of SEO Industry.
People who want SEO or looking for SEO companies need to educate themselves and understand the real meaning of SEO. I found many SEO Companies and Experts claiming themselves as the best SEO professional but on looking at their back ground they even doesnt know "S" of search engine optimization. All these sites uses *fake screenshots* and *bogus testimonials* claiming to be SEO leader.
It is our task to educate people first that SEO is not that your website will get top position very next day or whatever the fake promises people are doing!
Morever I beleive even after claiming "SEO Code of Ethics" it's individual SEO professional inner voice & individual oath that he/she will follow ethical, honest and best practices to help his Clients not for just making money by following illegimit, un-ethical & spammy practices.
I do agree, Matt wouldn't do like this. It's blog has been hacked...Common Hackers are getting more advanced than we people now a days.
Let's hear what Matt has to say ab't this
Thanks for ur comments, but where does JFK (r u talking ab't John F Kennedy or someone else) comes...
well this is about Google Search Logo trend.....
Nice post and feeling great to feel some positive about SEO industry
You said it right, SEO industry is a pool where everyone is competitive, same time respects other SEO’s.
Somehow few un-ethical SEO’s are ruining SEO industry image.
Great Interview and some honest answer by Jill.
I completely agree, to my surprise today only I have seen google sponspered Ad of one the company claiming to provide Top 1 ranking across Google, Yahoo, MSN and about 100 other search engines.
On top of that the so called SEO Company Claims that they are having association with all search engines, so people who take their services will get Top Rankings for 3 different packages. I have URL of that Website (But I am quite smart, don't want to promote them for any reason, it is Boston Based Company & you can view it on Google Sponspored Ad's sometime), many such companies like this are existing in Industry.
They are trying to decieve other people & to my belief this is a serious matter, some one has to check on all such organisations who are making innocent people & companies fool by spreading such words.
I don't think any SEO Expert or SEO company can claim that they are associate with Search Engines. No One! This itself is objectionable question about them!
If they can provide no-1 ranking for other's & claiming so why don't they are ranking at No-1 on every Search Engines. While after doing some research on those companies I found them they are no where in search engine results & say's they are in this Industry from last 10 years (Ghosssssshh.....) How Can anyone be so un-ethical.
I am also in SEO Industry, still learning SEO things on continous basis. Though I have achieved top-10 rankings for many keywords, but Never ever I can claim or say with Guarantee! I guess most of Veteran SEO Professional do agree with this.
Search Industry is going to be good only if most of the Companies try to learn basic knowledge about SEO & it's practices. It is very much necessary for us to educate people what is organic SEO & what is black hat.
All those who are looking for SEO Experts or SEO Company be cautious with all such Companies.
Be educated about what is right & wrong. I am also going to raise this issue on my SEO Blog
Congrats Tom & too all SEO Folks.....Gr8 mark acheived.......I have sphinned d story.
Cheers...
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Story: A Lesson to Deadbeat Clients: Why you should never, never rip off an SEO