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ahmedbassel
That's a good subject I will try hard to cover it next week (I only write during weekends).
Any way, there is a huge debate into this subject, which is better the light backgrounds or the dark. well it depends on who are you targeting.
There are several elements that affect the conversions of websites, Amazon on their a/b testing for shopping cart is a good example of the layout effect on conversion (shopping cart on the left or the right). Ebay when they changed their background colors affected their conversions and ended up with user frustration.
very good one, I've just recieved it on my mail through his alertbox. Really thinking of applying this formula on our users and check the results specially that Jackob don't have any studies on the middle easterns.
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Story: How links color affect conversion ratio