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Thanks for sphinning this. I just read through the post and then left a lengthy comment (longer than I had planned - but the topic has been on my mind a lot recently).
A must read for sufferers of ADD :)
I actually read about 2/3 of it, but plan to go back and finish it. I'll be forwarding that post to clients for years to come...
Thanks for putting this on Sphinn. I'm not sure if I would have found it given that the day is always full of things to read (in addition to trying to get work done from time to time :) ). You're right, why can't all social media articles use this type of analysis? Not that all articles need to be this long or rigorous. As long as the author puts some thought into giving readers something of value, and not just a short blog post pointing readers to other people's thoughts...
Glad my post got picked up here. If anyone gets the caffeine craving thing it's this audience.
BTW, the deposit $$ on those cans will be some great seed money for my daughter's college tuition... (have to start somewhere!).
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Story: Getting Your Kids To Speak Your ‘Social’ Language