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andrewsho
Story: What If It Isn't Linkworthy?
I disagree with the part of the article where you always first tell the client that the content is fantastic. A client once asked me to help their "hilarious" new TV ad go viral. The first question I asked was "is it really hilarious? Really?" The client answered that it was but when I viewed it it couldn't have been less funny and I told him so, in as nice a way as possible of course. Then I discussed different approaches to getting the content to go viral that had nothing to do with if the spot was funny or not.
I think part of the role of a consultant is to tell the emperor when they have no clothes, before someone else does.
I felt it was a pretty funny idea, and good for Paris and co for coming up with it and putting it out so quickly, but if I had to compare this to something that was truly funny it just doesn't come close. It seemed very forced to me and the timing seemed off. We all have different ideas about what "hilarious" means, and for me this didn't pass the test.
Then again did I mention today was Cranky SEO day?
DarkMatter, I wouldn't have posted it if I didn't think it had at least 0.001% useful information regarding the ability of marketers to manipulate the media, and if it weren't Friday and if I weren't cranky. But I hear ya.
Dave - actually my plan was to bring all of the closet Paris lovers on Sphinn out of hiding.
Hawaii - All of that beautiful tropical weather may have dulled your sense of humor some :)
Mike - one man's entertaining meat is another's funny poison I guess.
I have seen some huge gains in client sites just by adding the words "how to" to the UI.
Story: How relevant is Cuil?
Interesting thing about Cuil is that some of my clients actually got some ok traffic from it last week. Most likely these were just people checking it out one time but it was still impressive for a site noone had ever heard of ten days ago.
Hey Will, what do you call it when I sphinn your sphinn of my blog post of your presentation?
He just bought me dinner, but I swear that is not why I sphunn this. Well maybe it helped a little...
Story: Twitter Backlink Tip
Thanks for the Sphinn Jim. There has been a lot of controversy about Merchant Circle's marketing tactics, but I think it could be a very effective platform for SMB search engine optimization.
Pretty basic SEO QA stuff Marty. The problem that I still see is that mixed case URLs redirect to the home page and then you have a home page with "page not found" text that could throw off any keyword targeting you are trying to do on the home page.
1Marc, no disrespect intended - I was responding to Marty's code-head intended. What I meant was testing that all versions of your urls 301 to a single version is standard SEO operating procedure. Making that happen, depending on your system, can either be simple or a total hassle. Hope you were able to figure it all out.
Edward, some interesting ideas in there but bud you need an editor. You could have said what you needed to say in 1-2 paragraphs without sounding like a ginsu knife salesman on acid. Cool browser though.
I said this to a neighbor who over waters his lawn yesterday and I don't think he got it.
Story: Get More Calls on Yahoo! Local