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This is awesome, Michael. I love metrics, and this is a nice overview of how to get a more multidimensional MEASURED picture of SEO results.
Totally fair... not sure how soon I can pull that together though. That's one measure, among others, of the value/results of social media.
Story: Addicted to Social Media?
This kind of thing keeps SEO's in business. Everything changes, lots of confusion to clear up... :-/
Hmm I wrote a similar post here- http://sphinn.com/story/62934 sorry for the link dropping, but some of it is very similar, but he didn't link to me- I guess Chris Winfield doesn't read my blog :-( Unhappiness. Sour grapes. Maybe it's time to put the feelers out to write on SEL, SEJ, etc.
Story: My Week Away from Twitter
Awesome post, Dave, enjoyed it. And these comments.
I agree with Nick sorta- I can think of some super negative people, but I still find their tweets useful. Some of the most positive tweets are useless- you left out NEUTRAL tweets- not everything has a strong attitude to it- questions can be neutral but foster engagement...
I'm with Jill, too- to work, I have to keep Twitter off. I spend focused time on Twitter when I'm in the mood, But then again, I have down moments where I use the Twitterberry... there are times during the day when work is impossible, and that time might be useless- stoplights, for example, if you're driving...
A la DoshDosh's comments, the key for me with Twitter, like most media for me, is control- pull only - that's why I don't use TwitterFox- I don't want it to pull me in when I should be focusing.
Good stuff, good point about OOP- it IS spam! :-) Better to call it that and clarify that to cllients.
David Mihm continues to dominate authoritative local search info. Good stuff.
Ya we end up doing double duty:
1. Keep up with the changes, getting clients into local and long tail etc that they don't really get yet, while also doing well in SERPs they do care about.
2. Trying to educate the clients, which takes forever- client education seems to be naturally slower than the pace of changes in search. Feeling more and more that effective education is crucial to our job.
This can be really dicey- George Michie (who I'm a fan of- he was great at SMX Advanced!) mentions seasonal clients/niches, which we have in spades- can we go back a full year and map out the seasonal effects on daily/weekly fluctations? How did marketplace changes or news items affect those?
Throw in a redesign or two during that year and you're comparing apples to oranges in your conversion rates/CPL/ROAS/etc. What about Google's recent changes to quality score and automatic CTR optimization? What about the mysterious display frequency algorithm before and after the recent changes? Changes to avg CPC over that year?
Overall we can't be super-confident about the intelligence we use to daypart with.
As with all AdWords, the solution is to test. Suggestion I didn't see in the article: Pull out some representative keywords and good ads into a new campaign with your day/weekparting test model, and see how it performs. You can run the same keywords in multiple campaigns... just see how it works, comparing apples to apples over the same time period for a while and see if it's better or worse.
That is killer, tho my browser didn't like the url or something- but I haven't seen anyone break out the process in that detail before... great job, Laura!
Ya let me know when you figure it out because there are some words that should be semantically proximate to me that aren't in Google for some weird reason, like sexy, cool, awesome, and hilarious.
Uh oh I can see the desphinns coming...
I'm surprised any of these got sphunn- I think they're hilarious, but they're totally comic relief, no serious substance for those of you for whom that's mandatory. Disclaimers and warnings spent; enjoy!
PS they came from Dana's pointing out gizmoz in a recent hot sphinn post...
This was awesome, Dana. Super good post. As Dana knows, I went nuts with making funny movies- I won't drop egregious links... but you can find them on my twitter if you want.
I think sometimes things get sphunn because they look good but you don't have time to read it just then (not enough to comment on it yet), but you think it's quality and want to give it a sphinn- or am I just being autobiographical? ;-)
Story: How you evaluate whether an SEO campaign is working