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.. and he said in a talk a year ago the economics looked "stellar" when they were ramping up.
Story: Twitter: I Twink I Twove You
Or Twitter (or it's successor) will be where you hear about the end of the world first ...
It is paid placement, and therefore technically spam. Service sounds interesting, though. While I feel some compulsion to DeSphinn, have decided to leave it as is after including this comment.
Story: Holy Mother of Linkbait
I've been putting this information together for users for a while and some just don't want to believe it, because Wordpress is so popular, and there are so few articles like this.
Analagous to the kind of demographic skewing you find with lottery ticket purchasers.
It's an old style form of journalistic "bait" very popular with politicians: Provide simplistic answers to important questions. By covering a variety of important issues in a single short article, you get readership.
It requires mostly avoiding the actual issue (such as the need for malware protection--NOD32 ftw!) in order to be sufficiently simplistic. It appeals to the two ends of the bell curve: the smart people hate it, the other end loves it. People get to say what their inner caveman wants to say: "I hate _____," and "So-and-so said those things are done wrong." People love expressing feelings of frustration or righteousness couched in logic---it seems to be one of humanity's greatest pleasures.
(This form of article is also very popular with SEO's bashing Google.)
Don't stop! Keep the link bait going with celebrities, politicians ... great work!
Story: PageRank wrecked the web
Gab's pagerank has been so destroyed the article no longer exists! :)
http://www.google.com/search?q=site:seoroi.com+advertising+pagerank&sourceid=navclient-ff&ie=UTF-8&rlz=1B2GGGL_enUS177
Blogspam? Direct link: http://wiep.net/link-value-factors/#33
(Also see http://sphinn.com/story/17964)
Sem-Advance: Testing, testing, testing.
The same way science works :)
Story: Link Value Factors released
Regarding subdomains, some clarification:
This is not a correct characterization of what Google is looking at doing. What I was trying to say is that in some circumstances, Google may move closer to treating subdomains as we do with subdirectories. I’ll talk about this more at some point after I get back from PubCon.
- Matt Cutts, http://sphinn.com/story/17696#c21126
Another attendee at PubCon talked to Matt and got some clarification:
Matt said that Google will make it HARDER to get that 3rd result in a given search, and then increasingly harder for every result after that.
- Ted Ulle (tedster) http://sphinn.com/story/17696#c21173
Clarification to be coming in WebProNews PubCon video with Matt:
http://videos.webpronews.com/tag/pubcon
Matt said that Google will make it HARDER to get that 3rd result in a given search, and then increasingly harder for every result after that.
- Ted Ulle (tedster) http://sphinn.com/story/17696#c21173
Link to WebProNews PubCon videos (waiting for the one with Matt clarifying subdomain changes):
http://videos.webpronews.com/tag/pubcon
Story: Using ALT attributes smartly
The title IN the VIDEO itself says "Alt tags" ... I think that is what is being referenced ...
Most SEO's suggest using "grayhat" techniques more when you start, and white hat as you succeed, carefully filtering out the black or gray as you get more backlinks and better organic placement in the SERPs. Aaron was admitting to 1 in 20 "non-white" techniques, and also admitting to trying to improve the rep of the site. Standard operating procedure: Try to fool Google a lot, then a little, then cover your tracks.
Cutts simply pointed out that Google wasn't fooled, and wasn't going to let him cover his tracks. He then suggested how Aaron could fix part of the problem. It struck me as very straightforward, and very educational.
Some don't seem to be referencing the same text I read on the Cutts blog, not all of which is quoted here at sphinn. In brief:
Aaron: "I bought an old site that had about 500 inbound links .. I [then] built over 12,000 organic inbound links ... [then] rebrand[ed] the site using a stronger domain name."
Matt: "Aaron obtained and promoted a domain in ways that Google considers blackhat ... there is a spectrum of combining sites or transferring sites .. end of the spectrum is ... buying expired domains, or buying sites purely in an attempt to benefit from their pre-existing links."
"I recommended severing ties between the sites ... [and] do[ing] a reconsideration request on the more legitimate domain. "
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Story: Google is Having Trouble Monetizing YouTube