Calendar
Network
Feeds
copywriter39
Excellent article that breaks down the problems with these earlier misguided articles. I especially like your definition of SEO as being the foundation. It's not just rankings and link building. SEO is about connecting with a market. Demonstrating the benefits of a service or product. I hope your article gets as much attention as the earlier articles which simply throw out controversial statements.
Great article. This is a resource that should really prove useful in diagnosing problems with new clients.
Great post, but I agree with bbcarter that ppc requires different skills. I think it's like direct marketing, in that it allows you to test different campaigns and get immediate feedback. And use this information to augment you natural SEO.
I'm curious is this means we should eventually look at optimizing our forms. Not to get carried away and turn our forms into spam. But perhaps to write "I'm interested in your SEO work" instead of just writing, "I'm interested in your services."
Even after reading all this I'm still skeptical. After all, when your in a restaurant and have finished the meal you can review the establishment. But with SEO it could take months for results to appear. What if a client becomes anxious and posts a review complaining about a site. Soon after the results could take effect and then what. Can they change their review? And even if you collect information on the reviewer for your own records how do you prove they've actually worked with an agency?
I was disappointed. This did feel like leftovers, as there wasn't anything here that hadn't been brought out in a number of blogs and articles. In its time this was probably very useful, but I'd like to learn something new from Matt.
« previous1 next »
Story: SEO Has No Future? Think Again!