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johnandrews,
yes its a reasonable expectation :)
The three most important criteria to get listed with Google News are:-
1) Original Content
2) Multiple Authors
3) Organizational Structure.
While 1 and 2 are pretty obvious, big or known news sources can get in without 3). But if you are a small organization and you submit your website to Google News, the editors will most probably ask for organizational structure. It happened to me when I submitted my first website. In fact I was asked to create a page which gave this information as also names of reporters and editors (with their contact information). Hence in the 10 tips section, tip 4 deals with About us and Contact us pages.
Apart from these 3 main rules there are a few important technical guidelines regarding article urls. These guidelines are published by Google at http://www.google.com/support/news_pub/bin/answer.py?answer=68323&topic=11665 .
All remaining tips are based on my experience. But the way things keep changing at Google, I will not be surprised if they keep changing the rules to get "in".
I would highly recommend publishers to keep an eye on their technical requirements page :-
http://www.google.com/support/news_pub/bin/topic.py?topic=11665
Hi,
I am Milind Mody, author of this article in Website Magazine.
ilamont
I agree that there is no guarantee for good placement. But I have been able to get many websites listed on Google News and these guidelines are based on my personal experience - after interacting with Google News Editors.
johnandrews
Can you give some examples ? Sometimes rules are applied strictly to smaller or unknown organizations, whereas bigger organizations can sometimes bypass them.
I guess paranoia is a basic quality of SEO industry ;)
I will give Boris and his team benefit of doubt. They will of course be held responsible to higher standards. Reading Boris's comments, it seems that their team has given this some thought.
But as pageoneresults said, its going to be tough. Specially with negative SEO and bad reviews.
Best of luck!
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Story: How to Get Included in Google News