ericenge
We actually actively outsource work to India on a regular basis, and I would recommend that people do that. They do great work for us. We just manage the process of mailing people here in the US. Putting pricing considerations aside, I would also NOT hire US people to come up with plans for marketing a product or service in India.
My bad on the outbound link implementation. I have fixed it in the article. I could not find links to the gmail study by Danny S, or the Aaron Wall post on keyword research that Matt referenced. If any one knows of the correct links to those, please let me know, and I will add them.
My mistake on the initial release of this article aside, I believe that outbound links are an important part of developing an authoritative sites (and drawing links from others).
Hi Zonk - I completely agree. A paid link could possibly be editorial in nature. However, the search engines have no way of knowing that. In addition, the big problem is that a lot of people have abused paid links and bought them for reasons that have no editorial intent whatsoever. This is the source of the whole conflict.
g1smd - I think you have it right. Pages that are named in Robots.txt can accumulate PR, but since these pages are not crawled, they can't pass it.
This is fascinating stuff. Google Blogoscoped broke the story, and it will be really interesting to see how Google promotes this.
Seems a bit niche oriented to me, but there are people for whom these capabilities will be important.
Story: It's all about me, me me
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Story: Getting Links From Known, Quality Linkers