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Jonathon,
great tips, especially the focus on web standards (CSS/divs for layout, tables for data, etc.), and especially the overlapping of tags within a development environment...even more so beyond HTML and getting into PHP or similar scripting -- no wonder so many legacy sites are a nightmare.
I would however suggest that there could be greater flexibility in title tags. I know it is one of those great debates, but outside of the homepage, I much prefer the site/company branding at the tail end, and focusing on prominence...
Page - Subcategory - Category - Company/Site
Hope to get a chance to meet you at SMX.
It all comes down to intent. It is less the techniques and methods that are risky, but the implementation. When the two don't match up, or when content is specifically delivered based on bot detection, that's when people are more likely to get themselves into hot water.
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Matt,
slam dunk!
While I haven't really followed Wooden, you've encapsulated some of the thoughts that I've had on this and just haven't gotten around to doing.
What some may miss, and why this is so great, is that its focus is on foundation not specifics as those specifics may vary from one instance to another. Like construction, it's as much about building with the best principles in mind as it is materials... the ideal situation is the best of both worlds, but no amount of highest quality materials can make up for bad principles.
Interestingly enough, the successive Mondays after Cyber Monday, getting closer to Christmas but still within the shipping window continue to grow in sales. Of course one of the great advantages to the online marketplace is the ability for retailers to react with less time, which will help, along with consumer confidence, to grow the online side of holiday sales in leaps and bounds.
I would imagine at least similar trends to be true elsewhere... a combination of the deals the retailers are offering along with shipping timeframes.
Excellent post Tom. I've often thought that forums and blogs are great feeding grounds and testing grounds for ideas, and carrying it through to the next level as linkbait is just logically conecting the dots.
Utilizing CSS makes management and marketing much easier too. No need to maintain a regular and mobile version of the same content, and no need to market two separate domains. This will certainly be an exciting medium to watch as it unfolds and becomes more mainstream.
Great article Chris. There are some real wins that businesses can make here that will only become even more important as local/mobile take on even greater importance. So many miss on this as these locators, if they even have them, are often behind javascript, AJAX, or Flash and popup windows. Having separate pages for each location provide a great opportunity to provide even more useful content, like listing local events, seminars, speakers or anything else happening at a specific location, that not only better serves visitors, but provides more opportunities to rank for even more search terms.
That was brilliant.
The only thing that might top that would be a cutout Rand doing a SEOmoz Whiteboard Friday!
Great points, but I have to agree that, good or bad, I think registration is here for the long haul... just one of the checks and balances for best interests of the blogger as well as the readers.
Great points. Businesses need to forget about the medium and focus on the problem-solution delivery.
Make a list of everything that people expect or ask for in your brick & mortar, and then figure out how to deliver that online.
- location and how to get to the location
- hours
- what you have
- how much it costs
- what about returning it
- tips on using
- how to determine which _____ to buy
- which accessories (add on sale!!) work best with the ____ that you are looking to buy
Great way to capture both essence and importance Rand... and delivered in a Top 10 to boot! ;)
Interesting... funny what the slip of your finger or a mistype can lead you to discover.
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Congrats on the new launch. This should be a great addition and tool for the community!
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[FIXED] I was surprised to see that www hasn't been redirected to the non, which is what it appears you are using for canonical.
Finally figured out that clicking the Sphinn logo/count next to the article just takes you to the article, put you have to actually click on the "Sphinn It!" text to, um, Sphinn it...
but might just be me... it's been a long week.
Will It Blend is a great example of a never ending opportunity for viral content development!
Reminds me of the old Timex commercials... Takes a licking, and keeps on ticking. Dare say, I think Timex has met its match.
I think it is way too early to make too many predictions or even judgments on personalized search.
SEOs have concerns that are obviously very specific to our point of view.
It will certainly evolve over time, and should get better.
But the real test will be how it works for the average, typical user, who probably has a fraction of the interactions in a week than those within the industry.
It would also be interesting to know what the typical user thinks about the whole thing... but I'm not sure how many typical users are aware of it... or ever will be, which of course is part of the concern.
Dave, yes, that's a great point.
To that end, people are funny. On the organic side, many of us have concerns, both in regards to the effect on our clients as well in our own personal usage, yet on the PPC side, not only do most of us probably have less concerns, but even consider it a positive.
Truly two very different sides to the same coin here.
Miriam, that of course is the concern... personalized but either not or no longer accurate. You'd hope that if this is done, they could quickly determine this... but awfully challenging.
You'd almost need a "yes, show me more like this - no, I don't want to see ads for this any more" type option... but then maybe it isn't the ads, but the company... hard to account for everything.
Complexity scales quickly.
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