isgblog

Story: Expanded Broad Match Corrupted - Stop Using It!

from isgblog 407 days ago #
Votes: 1 | Vote:
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I use EBM, but cautiously, because I don't want to miss out on long-tail keywords and misspellings I didn't anticipate someone searching for. Sure, it takes a lot of time, but a strong negative keyword list (use match types wisely here), and a regular review of search query reports make expanded broad match less risky.

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