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jamesgilmoursimpson
Fasinating idea - great post. I'm thinking that what you would end up with is a business model much like a newspaper : They pay for the content that attracts the readers that they can then sell to advertisers. The search engines would end up in a position where they need to "pay" in some form - maybe not money - for sites to be in their index - in order for them to attract the user searches that they can then sell to advertisers.... Great post, thanks.
You can also put forward a case that SEO/SMM efforts result in a better placement in search engine rankings - and that this better placement leads to all sorts of postivie things - such as dollars, public profile, brand awareness, percieved leadership etc...
I use www.rankangel.com to develop a graphical view of a page ranking over time. This tool allows you to setup a project that retests your chosen keywords against selected search engines for your target URL - and it records where your ranked. Once you have this in graphical form going back months - you can hopefully show the boss or clients things like "see this jump here - this was when we did...." sometimes the time lag from action to page-rankings can be difficult - but in general the notion of show visible results works well.
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Story: Beating Google ? Can It Be Done Using This Technique