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juanjuarez
I agree with you that Sphinn has been a body of stagnant water for top-X lists and regurgitated information for some time.
But I think it's communities like Sphinn--its popularity and seeming authority--that helps legitimize the concept of SEO for clients and companies that are unfamiliar. It's good for the beginner, but to try and cull groundbreaking and original practice and theory from it is silly. That is what conferences such as SES and SMX and Pubcon are for; a place for those of us who are tired of all the rehashed dribble, a workshop of sorts, and a platform for ideas that should inspire new practices of our own.
Story: SEO & Press Releases
Good post. Aside from an irresistible headline and strategic linking, I think another point that should be addressed is the voice and the format of the press release itself. I think there is a common misconception that a press release has to maintain a high-level of formality and, well, stuffiness. But an exciting headline should have some exciting prose to match.
Avoid quotes that reiterate what has already been said elsewhere within the press release. Like dialogue in a narrative, a quote should add to the press release, move the press release along, and offer new insight into the topic at hand.
A reasonable chunk of traffic to our own sites stems from Press Releases; and I don't think that effectiveness of an enrapturing headline can be overstated.
Story: 5 Tips To Help You Go Viral
Isn't all of this rehash and common sense? Come on Sphinn community... Less regurgitation, more fresh and engaging content.
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Story: Dear SEO Community, It’s Not Me, It’s You