kphilbin

Story: Should Companies Hire Multiple Search Marketing Firms?

from kphilbin 155 days ago #
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I absolutely agree.  When you decentralize your online efforts, you can run into huge problems from inconsistent messaging, lack of standardization for analytics, and worst of all, the user experience is no longer seamless.  My company has seen this split approach cause numerous headaches for clients. 

Story: Ask.com Remains Committed to Search

from kphilbin 272 days ago #
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Hi All,

The reason I was most interested in Kevin's article is for the same issue he brings up here - the' fact' that Ask is out may not be a certainty.  A recent Forbes.com article (Feb 7) cited the IAC losses as a result of their 'online home-lending business, while some of IAC's other businesses, such as Ticketmaster and search engine Ask.com, posted improvements'.

The strategy seems to break their focuses up to 5 different companies each with its own focus in order to streamline their success and failures accordingly (although there seems to be a lot of dispute there as well).  Another article from Rueters on 2/29 stated that claim that Ask is getting rid of their search technology is false. 

Overall, I think isolating Ask.com search into its own entity will allow us to see what it can really do.  Do I think Ask will overtake Google or Yahoo in the near future?  No, but they do offer a different appeal in the SE world and I don't think we will see the Teoma technology disappear.

The big issue I have is the strength of coverage the 'Ask is dead' sentiment is getting, while the alternative articles are getting little play.  I agree - it is up to everyone to come to their own conclusions, but it appears Jim Safka has his work cut out for him either way.

-Kristin

Story: Google Adds Page Load Time To Quality Score Algorithm

from kphilbin 273 days ago #
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I am definitely anxious to know how they will penalize.  I have seen some load times hang due to Google tools on a site such as Google Maps.  Will they take this into account?  Quality Score has been helpful identifying good landing page content and click through rates.  This certainly will help show several issues with site design and formatting for quality landing pages.

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