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This is not meant to be insensitive.
I'm not sure if this is a manual process or how they automate it, but regardless of competition, when things go hot on trends, the minimum cpcs go through the rough.
I couldn't bid on anything yesterday but misspellings of his name. Even that was costly.
Ironic that i found this in my reader today. My company just went through this same exercise and found that over 40% of our paid yahoo traffic was coming from outside of yahoo.com. Most of those sites converted poorly. If you aren't using the block domains feature on yahoo, you're wasting money.
Looking at our stats from yahoo, it is obvious that arbitrage sites are alive and well on yahoo.
It seems to me, all the hubub around this site is from agencies who don't want any negative press about them. There are pretty much reviews out for any topic now, SEM should be no different
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A robust negative list is a must for any campaign, especially one that uses broad matching or going after terms that cross industries such as windows (house windows or Microsoft windows).
Also, DO NOT forget adult related terms. It may seem silly and juvenile, but so are the people that search on the internet. The last thing you want is unwanted clicks from "your term" + boobs. This is assuming you don't sell adult related items.
I like to use a combination of the adwords tool, ebay, and SERPS to create my negative list.
I work for one of the large retailers featured in that issue of Internet Retailer, so I thought I would weigh in.
In theory, most every thing you said is true. People can attempt to control link flow by using the nofollow attribute on less important pages. However, for many of the sites in that issue it might not be the best idea. Some of the sites on those lists are very old and have great history with the search engines, I know ours does. Some of these less important pages on our site, such as the TOS, or contact us pages are PR5 or 6.
I implemented a test on our site, nofollowing about 8 links in our footer that are considered less important. After 2 months we saw significant decreases in ranking for many of our subpages. I controlled for as many factors as I could, but I believe the no following is what hurt us. The pages we nofollowed had keyword rich links in their navigation back to important pages. By nofollowing these pages, we were losing high quality internal links. We removed the no follow tags and our rankings went up after several days.
I think when creating a brand new site, doing this might be a good idea. I am not so sure about an old site where those less important pages have good history. Maybe we didn't wait long enough and the rankings might have come back up. I wasn't willing to risk it though.
Just my thoughts.
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This is the only quality article with orginal material I think i have read on Sphinn in the last month. Usually everything is just a repurposed version of someone else's article. Not to mention I actually read this one all the way through instead of reading halfway and stopping, or skimming it. Thanks, an excellent read.
I want to read it but websense blocking it as "games" related
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Story: AdWords Conversion Tracking: You Don't Want to Make AdWordsMan Angry...